You probably must have heard the phrase ‘brand ambassador’ somewhere, or maybe you even know someone that is called one and you’re wondering what it means or what they do or even how you can become one because it seems pretty cool, right? Well, it’s not hard at all; just follow through and I’ll show you.
In this article, you will learn the definition of brand ambassador, the job description, salary, how to become a good brand ambassador, and even job resources.
The ways by which people have been reaching a target audience has changed drastically over the years. At one time, TV commercials were the real deal, but these days it’s a new trend and yes you guessed right- it’s brand ambassadorship!
Being a brand ambassador is a pretty cool job and social media has broadened it, creating even more avenues to make more money from it, so if perhaps, you are hoping to make some extra money by representing a brand you love, you need to be well versed on the job description to succeed at it and that’s precisely what I’m going to guide you through so let’s get right into it!
Who Is A Brand Ambassador?
A brand ambassador is simply the ‘face’ of a brand, someone who represents a brand. Here’s how it works: A company recruits an individual who influences the taste in their community, to represent a brand. That person becomes the brand ambassador- an extension of the values and mission of the brand. The individual then promotes the brand to friends, colleagues, and the public, mainly by word-of-mouth. Yes, it’s that simple.
There are basically two categories of them. The first is the famous and influential people (your celebs)- you probably know a lot of them. They are famous so they have quite a large followership base, and they can rep a brand using their personal social media accounts and convince their ‘fans’ to pledge their loyalty. These days companies focus more on social media personalities (YouTubers, Instagrammers, etc) because of the higher engaged community on their social media platforms.
The second category is people who talk about or recommend a brand freely. They are the diehard fans. They derive happiness from being engaged with the brand. In the long run, the company hands them branded freebies and more.
“I have more than 6670 employees spread across the length and breadth of the country who live and experience the brand ‘Bajaj Allianz’ everyday. I’d like to believe that these people are the company’s most valued brand ambassadors.”
—— Tapan Singhel
What Does a Brand Ambassador Do? Online vs. In-Person
The job description of a brand ambassador is pretty simple. Online, the brand ambassador uses their personal social media accounts with massive followers to promote their brand by posting stories, photos or videos of them endorsing the brand, probably telling a story of why they use and prefer the brand to others in the market; all in a bid to convince their followers and the masses to show love to the brand or product and purchase it.
Offline or In-person, the brand ambassador uses word-of-mouth to refer to friends, close relatives, colleagues, associates, and fans to the product or brand.
A brand ambassador also acts as a leader in their community, providing insights on the brand. They represent their companies at some major events, sometimes performing product demonstrations or doing give away of sample products.
How Much Does a Brand Ambassador Make?
I’m sure this is the part you’re most interested in. Oh yes! you can make pretty much money as a brand ambassador. The brand ambassador salary scale varies from company to company, but on average, research has shown it’s between $20,000 to $58,000 per year with the standard salary being in the $40,000 to $50,000 salary range (pretty good money if you ask me).
Some companies might decide to pay hourly, this is usually between $10 to $50 per hour but it’s advisable to expect about $20 per hour when starting out. Some companies might pay based on commission instead of hourly rates; In this case, it’s by incentives whereby the more leads an ambassador brings to the company, the more their earnings and incentives.
What Education Level, Skills, and Experience Do I Need to Be a Brand Ambassador?
Now you’re excited about getting started but you aren’t sure about the qualifications or requirements for a brand ambassador. Well, in this area, companies are more interested in experience rather than just skill or certification. Someone with previous experience in marketing or has been a brand ambassador before will come in handy to most companies.
The basic educational requirement is a high school diploma. However, most companies prefer people who are currently pursuing a degree at college because they’re young, fun-loving, vibrant, and energetic, and they have a good network of friends and fans.
Asides from that, the brand ambassador should be a complete extrovert; so if you’re the shy and indoor type, this is probably not the job for you. Other traits companies look out for is an enthusiastic and outgoing person well-known and easily liked by people. The brand ambassador should have a significant social media presence and must be familiar with getting the brand and its values represented to increase brand sales and awareness.
How Do I Become a Brand Ambassador?
With all the information you have now, what you should do is get started and how can you do that? I’ll show you.
1. Get as Many Followers as You Can
Continue amassing subscribers as you post high quality, fun and engaging content. Always post interesting content that will keep your followers stuck on your page. The more views on your posts, the more money you’ll make for your sponsors.
The fastest way to get high traffic to your page is when you get a follow from a high profile person.
2. Post Engaging Content to Your Social Media Platforms
Another sure way to grow your followers is to post unique and engaging content on your social media platforms. Post fun, eye-catching content that will keep them coming for more.
Look through the pages of your popular celebrities and social media influencers and learn a few things but don’t copy. Be funny and creative; come up with a unique niche and have fun while at it.
3. Engage Your Audience
This is very important if you want to keep an active follower base. Invite your followers to ask questions and share their experiences on content that you post. Take your time to go through comments and reply, tagging them and mentioning them by name to create a more personal feeling. One of the greatest wants of humans is the feeling of importance; if you engage your followers and make them feel important, they are less likely to go anywhere else.
“Being a brand ambassador for such a noble cause is a matter of pride for me. I get to preach what I practice.”
—— Smriti Irani
4. Be Consistent
This is a quality that easily attracts companies to your page. People love consistency; it shows you’re serious and you love what you do. Checkout the profiles of most famous people, you’ll notice one thing and that is consistency!
Consistency is the true foundation of trust. In building loyal followers, you need to be consistent. Keep posting content regularly, the more content you post, the more engaging your page is, and the more loyal followers you’ll build.
5. Directly Contact the Company You’re Interested in Promoting
Pick up your phone or pc and send a direct message to the company’s social media accounts and ask about the possibility of becoming a brand ambassador. Make it short and precise but be sure to sell yourself well having in mind the desired qualities they’re looking out for. They just might have an interest in working with you too. Don’t sit around the corner and expect them to reach out to you, except if you are really famous and have a large and popular social media following.
There are some other ways by which you can reach out to the company you’re interested in promoting. Let’s check them out.
Brand Ambassador Job Resources
Some brand ambassador job listing you can find online are:
You can “join a street team” in your area for product awareness campaigns on this platform. You can easily register on the site and sign up to be an ambassador.
Apply to Across the Nation Promo to do fun and flexible work. There are plenty of listings on brand ambassador jobs.
Attack hires brand ambassadors for big companies like Nike, fox, etc. It’s a great site if you want to get connected to the big guns in the industry. Sign up, check out your options, and apply.
Brand Greet is a talent agency that organizes plenty of events every year. If you’re looking to work with friendly, dedicated and flexible people then you should sign up.
I’m sure you’re quite familiar with this one. You’ll find more job listings in your area that you can easily apply to.
This is another excellent platform to find companies that are hiring brand ambassadors.
Being a brand ambassador may just be the perfect side hustle for you whether you’re looking to make some easy money for that vacation you’ve been yearning for, or you have some student loans to sort out. During your journey to becoming a brand ambassador, make sure to build great connections with people and sell yourself well at it because you never know what other career opportunities will come your way.
How to Stay Productive While Working from Home
Whether you’ve been working from home for years or just started using your home office recently as a result of the coronavirus pandemic, it’s always a good idea to figure out ways to improve your productivity. There are plenty of benefits that come with working from home, but there are also some unique challenges that come with the territory. Below, find six simple and effective tips that will increase your productivity and improve the work-from-home experience!
Stick to a schedule
If your employer doesn’t require you to work specific hours, create your own schedule and do your best to stick to it! One of the great benefits of working from home on your own schedule is that you can choose to work during your most productive hours. Some people are night owls while others are early birds, and still others find themselves somewhere in the middle.
When you create your schedule, be sure to give yourself an hour for lunch, as well as occasional 15-minute breaks. This will keep you from getting burnt out and help you to stay focused and productive throughout the day! Setting a clear start time and end time for your workday and promising yourself that you won’t work outside that time frame is also essential because it helps you create a healthy work/life balance.
Designate a workspace
When they first begin working from home, many people think it sounds like heaven to earn a living while sitting on their comfy couch or even while they’re snuggled up in bed. But those dreams quickly fade when you realize that it’s nearly impossible to be productive from these types of locations. Instead, designate a workspace and commit to doing your work there each day. Maybe you already have a home office, or perhaps you can rearrange a corner of another room to serve as your workspace. Even spreading out your work on the dining room table is much better than working from the couch or your bed.
Once you’ve chosen a workspace, optimize it! Make sure you have a supportive yet comfortable place to sit, a large enough surface for you to to fit everything you need, and plenty of light, whether it comes from a window or a lamp. As you create the habit of working in this location every day, your brain will begin to associate that specific area with work, and getting into a productive mindset will become much easier! For more advice related to mental health, check out MyTherapist.
Get ready for the day
It might sound nice to roll out of bed and walk right over to your desk to get to work, but if you’re like most people, your brain needs more of a transition between sleeping and working. Think about the morning routine you would have if you worked in an office. You’d probably shower, put on a clean outfit, eat breakfast, and brush your teeth. If you’re particularly ambitious, you might even fit in an early-morning workout before your coffee! Then you’d commute to work. This morning routine tells your brain that you’re getting ready for the workday, and it prepares you to be productive. Therefore, it’s very important to get ready for your day, even when you’re working from home, so that you can help your brain transition from sleep to work.
Obviously, it’s not necessary to dress as nicely as you would at the office if you don’t want to, but try to avoid staying in your pajamas all day. Since we associate pajamas with sleep and laziness, you’re much more likely to be lazy and unproductive if you don’t change into an outfit that’s more suited to work. Even a t-shirt and sweats is a better choice than last night’s pajamas!
Yes, avoiding distractions is much easier said than done, but there are still plenty of actions you can take to eliminate most of them. For example, if you know that you have a tendency to scroll through news sites or social media when you get bored with your work, download a browser extension that allows you to block those websites during working hours. If possible, set your phone in a different room so that you won’t pick it up and get distracted while you’re working.
Earplugs or noise-cancelling headphones are also a great idea if you struggle to block out sounds and prefer to work in silence. It’s also wise to inform anyone you live with of your work schedule so that they know not to bother you during those specific hours. You can even hang a sign on the door that lets family members or roommates know not to come in so that they don’t break your concentration.
Set clear goals for each day
A good habit to get into is to set goals for the next day at the end of each workday. That way, you’ll have a to-do list with your top priorities ready to go at the beginning of your next shift. Rather than looking through all of your work and having to decide what to focus on, you’ll already have your tasks laid out, and all you’ll need to do is begin. Setting two or three goals as top priorities can be very helpful so that you know exactly what to focus on throughout the day.
Maintain a healthy work/life balance
When you work from home, it can be extremely difficult to separate your home life from your work life–because they take place in the same location. Designating an area as your workspace, setting clear start and end times for your workday, and informing the people you live with of your working hours are all ways to set boundaries and maintain your work/life balance. Another way to separate work and home is to try working from other locations whenever possible.
If COVID guidelines in your area allow for it, you could work from the library, a coffee shop, or even a local park–just be sure to social distance and wear a mask, of course. If you’re unable to leave the house, try working from your porch or the backyard if possible. The fresh air plus the new location should help you to be more productive, and when you go back inside, you’ll feel like you’re coming home from work, helping you to maintain a healthy work/life balance.
The Bottom Line
It can definitely be a challenge to remain productive while working from home! But if you stick to a schedule, designate a workspace, get ready for the day, avoid distractions, set clear goals, and take action to maintain a healthy work/life balance, you’re likely to find that staying productive becomes much easier!
11 Employee Motivation Tactics That Lead Profitability
Majority of employees are demotivated and unengaged at their workplace. Motivated employees are visibly distinctive from other employees due to their higher energy level and passion.
Imagine a workplace where every employee is motivated and love what they do? It seems too good to be in a true situation, but it is possible.
Even in this full of chaos year, organizations like; Bain & Company, NVIDIA, In-N-Out Burger and Google have proved it possible.
Some strategies can derive motivation in your employees. Read the complete article, and you’ll be able to motivate your employees by the end.
Why Is Employee Motivation So Important?
We all have heard professionals giving stress on the employee’s motivation. The question here is, why exactly employee motivation?
When there are other aspects, also that can create an impact on an organization.
Let me explain it to you. Employee motivation is a root cause that is connected with other factors. It works as a cycle; if employee motivation is affected, the whole process will be affected.
The reduced absenteeism rate and employee turnover will create a financial and productive impact on the organization in the long term.
Therefore, the element of motivation among employees is important, as it can be directly impactful on the organization’s profitability.
How Leaders Do It?
Getting the outmost from employees is the core responsibility of every executive leading the management.
But there is a difference in between a leader and a manager’s practices, which I believe we all knew.
When it comes to the motivation of employees, leadership practices are different from managers. Thought ultimate boss also struggle with motivating employees, but being constant is the ultimate key to success.
The point where managers believe that there is no way left to motivate their employees; leaders can use some tactics to motivate employees.
I have extracted a few of these strategies, mentioned below.
1. Set Meaningful Goals
The first role leader’s play in increasing employee motivation is setting up a practical goal for employees.
What you can do is to;
- Make them realize the importance of their contribution to the organization.
- Support them in visualizing their success.
- Elaborate on them clearly what the organization wants from them.
2. Celebrate Their Achievements
Leaders are found to celebrate even the smallest milestone achievement of their employees.
It is not only the bigger milestones required to be celebrated; smaller ones can also impact employee motivation.
Focus on your employee’s daily and weekly goals. Do not benchmark it with KPI or bigger goals, just smaller social and official behaviors can also work.
Celebrating achievements will also depict the real factors that create obstacles for your employees in achieving their goals.
Well, appreciation and celebration don’t go for lavish parties, as it will not be possible every time.
3. Some Meaningful Feedback
Praises are always appreciated; it is human nature. But, what you have to do is to make it valuable with your feedback.
Make a combination of praise and feedback and strengthen your words.
For instance; ‘it is a wonderful idea’ feel common praising lines, instead say it in this way ‘it is a wonderful idea, especially the Green approach we should use it’.
The feedback will also reflect on your employees that you are paying attention to their work. But do not praise them even on wrong things.
Follow the principle of 5:1 if you give five positive responses; give them one negative response also.
4. Let Them Solve Their Problems
Guide your employees and support them with valuable suggestions, but let them own a situation completely.
This will enable them to solve problems by using their ideas and solutions; this will also gauge their value and skill set.
Working on instructions may cause lower satisfaction and boredom for many employees; they start feeling like robots.
Almost 42% of employees accept that they are willing to switch their job because they cannot reflect their skills and abilities in this job. The easy steps to do this are;
- Actively listen to their ideas.
- Appreciate their stance on an approach.
- Accept their unique skill set.
- Stimulate self-directed learning among employees.
5. Fulfill Your Promise
Remember that being at a leading position you represent your organization, your promises can be directly impactful on an employee’s motivation level.
Keep your promises, and don’t be among fake people. Make an environment of trust and steadiness in every tier of employees.
In normal circumstances, employees do not differentiate in between the promises made by manger or organization.
It depicts that losing trust in a manger means losing trust in the organization. This can even increase employee burnout, making it 2.5 times more potential to leave an organization.
It can increase employee turnover, creating a negative impact on the profitability of the organization.
6. Be Experimental
It may sound a little weird to many of you; one size doesn’t fit in all. Same is the case with employees.
You can never have a complete formula to motivate your employees; there will always be some changes required.
The change is also justifiable because every human being has a unique nature and different needs. You will be required to be experimental for kept on motivating your employees.
You can have few approaches in your mind, but do not depend upon these approaches completely.
So keep on looking for unique ways to keep your employees motivated and engaged in the workplace.
How to Do It, Facilely?
I believe that you all have completely acquired the idea of using the above-mentioned tactics. The motivation of employees is the responsibility of executives of every organization.
But what if you are an entrepreneur and lack some experience to motivate employees? Or your organization is low on budget and do not want to spend a penny on it?
Don’t worry; I will elaborate you strategies that will support you in motivating your employees effortlessly.
7. Acknowledge Their Personal Growth
Around 63% of employees are in direct conflict with the manager or do not prefer that individual as their manager.
If you are struggling from a similar problem, then give a personal touch to your employee-manager relationship.
The convenient and appropriate way is to do this by acknowledging their personal growth. Employees feel motivated and more engaged when their personal growth is being discussed and prioritized by the manager.
Employees are curious to know about the level of opportunities they have for growth in their current professional role.
8. Maintain Your Management Practices
To hire an employee is not an easy job; it will cost you around $4,129 for this purpose, along with the loss of work and other expenses.
Therefore, it is adequate to retain your employees by increasing their motivation. One way of doing this is by creating an adequate management system.
Invest some time creating a proper management system through which you can recognize their achievements and appreciate them for their outstanding performance.
Grabbing others’ credit on work is a common practice in organizations, which can cause a significant impact on employee motivation.
Your system should discourage all of such activities, as losing an experienced employee can be a huge profitability loss.
9. Assure Job Security
It is believed that job security is a more valuable factor in motivating employee than financial benefits. Majority of employee admit that they are more scared from being fired rather than cut off in their wages.
Consider an individual who is in continuous threat of getting fired; does their attention level and motivation be adequate?
I guess no because they knew they would be at home at any time. One of the best ways to tolerate this issue is to support your employee’s role in every situation.
You should be at the front line facing executives on any mishandling rather than employees.
10. Be There Mentor
The easiest and beneficial way of all that I have mentioned above is mentoring. Make your employees believe that you are there to guide them and increase their motivation whenever they need you in increasing their self-management.
It is not only about being a mentor for the official issues, but any other associated factor that bothers them shall also be given space to be discussed.
Even if they are having any personal issue that may affect the profitability of your organization should be discussed. If they have trouble to buy research papers, you should help them.
Though it will take your time and effort, it is worthy enough.
11. Show Respect
Showing respect to your employees is always important, not only for increasing motivation but for maintaining consistency at work.
Throwing tantrums and making them feel unworthy is not an option in the modern world. With time, increased diversity has included people from diverse cultural and religious backgrounds.
Only 55% of employees believe their organization caters workplace diversity; it is your responsibility as a manger to respect all of them.
Wrapping It up
With the rapid changes in organizational culture, the value of employee has been increased even more.
The motivation of employees can be directly affected by the profitability of your organization. Therefore, if any additional expense is being incurred considered it an investment for your organization.
I hope the tactics that I have mentioned above will support you in achieving your desired goal.
28 Legit Online Jobs That Are Easy and Pay Well
The working conditions post-pandemic have drastically changed. Offices are now moved to our very homes, and this new normal is making people search for legit online jobs vigorously! Working from home has brought so much diversity and a rapid increase in the job opportunities that every skill and talent is getting hired.
Working online is not just for full-time working; freelance, part-time jobs are also a significant new trend that has picked up rapidly in recent times. There is something for everyone, whether you are a student, a house-wife or just someone who wants to make a couple of extra bucks. You can find your talent and identify your skill, do some practice and training and hope on the bandwagon of online working.
You too can earn online as the working trends online are quite positive right now. After some research and hard work, you can find a well-paying online job that gives you a sense of purpose. We have compiled a list of the most popular online jobs categorized based on industries that grow during COVID-19. You can undoubtedly get some motivation from the following list.
Online Jobs Categorized, for Your Ease
Below are some online jobs, categorized for you to find the one that matches your skills easily.
1. Online Jobs for Moms
This job is quite suitable for women who are staying at home and also looking after house chores and kids. Maintaining work-life balance while doing online research can be relatively easy as you can select your working hours and workload.
Blogging about any passion, cause or even documenting your daily life through blogs is great for moms in general. You can tell the world your own story, in your way. Blogging is a great way to connect with people while making some cash on the side.
Many people like to order mystery boxes online that come with a specific price-tag, but the contents are a surprise for them. You can start putting up mystery boxes for people to buy in various categories such as beauty, health, fitness and wellness.
Being a social media influencer is considered a full-time online job nowadays as a lot of hard work goes into it. It is quite time consuming, and a perfect social media post can take up to days to get in the final stage. Carefully taking up pictures, writing interesting captions and taking up collaborators and sponsors on-board are all the tasks that require intense dedication and business sense.
2. Online Jobs for Students
Many students look for work from home jobs to earn some extra bucks and supporting their lifestyle. Virtual assistant online job is quite exciting and easy for students as all you have to do is to look after the online affairs of your boss. Sorting and sending emails, marking the dates in the calendar of all the important occasions, making appointments and subscriptions are all the tasks performed by the virtual assistant.
Reviewing products is an online job that students can do as you just have to express yourself and explain some key points about the products given to you. This job pays sufficiently, and the pay-rate is decided in lump-sum or a fixed amount per product is determined.
Students can also opt for writing on a freelance basis as per their convenience. They can register for projects, assignments and essays of other students as there are many dedicated websites for this job too.
Data entry is a simple task and can be done part-time for a few hours every day. All you have to do is to enter the data provided by your employer into his specified format. This work is relatively mundane and can be done by students in their spare time.
3. Online Jobs for Teachers/Online Teaching Jobs/Tutoring
Covid 19 aftermath has forced schools to shut all over the world. Putting children and teachers at risk was discouraged by everyone, so schools shifted online. Online classes have made a huge demand for virtual teachers to teach students and give lectures online.
Teachers are often in search of second jobs to supplement their income and give their lifestyle a boost. If you are a teacher who is familiar with another language, then you can use your skills as a translator and earn from it while working online.
Teachers are often quite literary-minded. They like to read and get knowledge about new topics. You can work as a virtual proofreader for any publisher and earn quite a much from this side-gig.
4. Online Jobs for Specialized Skills
Graphic designing is a well-paying job that can be done very quickly online. Getting clients from online working platforms and completing tasks is not at all heard if you are a skilled graphic designer.
Providing medical assistance online is getting very typical nowadays. You can charge for consultations online and deal with your regular patients efficiently.
Search engine optimization is a phenomenon that is highly popular right now. You can self-teach by reading up helpful material online and be an SEO specialist if you are passionate.
You can sign-up on the online freelance platforms and publish gigs as an animator.
If you have certification as an accountant then getting a well-paying job online is very easy for you.
5. Simple Online Service Jobs
Travel agents can conveniently work online and provide their regular services to customers.
Call agents and virtual receptionist
Working online from home as a call agent or a virtual receptionist is totally doable and very normal nowadays.
Customer service representative
Many businesses have shifted their operations online so hiring customer service representatives is almost crucial for them, a perfect time for you to get hired.
6. Online Writing & Editing Jobs
The freelance content writing industry has turned into a multi-million dollar industry in just five years. If you have a passion for writing and reading, you are expressive while writing and have a unique writing style; you should go for it.
Writing copies for marking and advertisement agencies is a full-fledged online job nowadays.
You can search for how to become a transcriptionist online as the employers very well pay for this skill. Transcription of audio or video files can land you a couple of hundreds of dollars in days.
7. Online Marketing & Social Media Jobs
Social media manager
Managing social media accounts of brands, businesses, and famous personalities is a handsomely paid job nowadays, the best part is you can do this job while staying at home. Conceptualizing and creating their posts and captions, increasing their reach and subscribers are the duties of social media managers.
A PR specialist is a job that is very well paid and brings financial stability as well.
You can be your boss and start your own business as an online seller.
8. Miscellaneous Online Jobs
A chat agent provides customer service by answering questions and queries of potential customers
Many companies hire virtual recruiters for searching and hiring new talent. You can be a virtual recruiter too, by applying for this post.
Overlooking accounts and keeping clients’ records is a thing professional accountants can do as a part-time job in their spare time.
Tips for Working from Home
Below are some tips that can help you work efficiently while staying at home.
- Sign up on websites that are specifically made to provide work for freelancers. The employers and recruiters are also on these websites in search of their desired person. Freelancers need a website can be easily found online with lots of work opportunities.
- You don’t need to have any specific degrees and certification for working online as your talent and skill can be the stars of the show. Do the research and polish your skills continuously, learn new things and implement them in your life.
- You don’t need any separate office or working space while working online as your virtual business address can be your home as well. Set up your home office in a different room, set up a work station desk and a comfortable chair. Entering this space every morning will trick you into thinking that you are in a working zone now. In older days relocating for a job was considered pretty normal but now moving into a separate room of the house is enough.
- Set up a routine that makes your productivity increase. If you want to be serious in your career, working at odd hours with no interest will take you nowhere. You have to make your work schedule and follow it every day. Find a routine that makes you productive and active. Time management is critical.
- Don’t be discouraged if the work is slow or you are not getting enough clients, and you have to build your portfolio to get long term clientele.
Working online is new and considerably unknown to many if we go back for six months. Traditional offices and workplaces are also looking into options of online and remote working because they give priority to the health of their employees. A lot of job openings of online work have opened up, providing opportunities to everyone for trying their luck. The lockdowns have forced everyone to stay inside their homes, but you can turn this situation in your favor and start earning.
The freelance work industry is a multi-million dollar industry today with everyday transactions reaching thousands of dollars. You can work online just by recognizing your skills and a little effort.
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