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Customer Success: The Definitive Guide in 2020

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customer-success

One of the most widely known concept, yet comparatively unknown and inexperienced to most marketers and organizations. According to a Digital Adoption Report, it is estimated that “More than 60% of organizations realized customer success as a formalized field in the last two years, until then relying on third-party consultants and experts to define their business strategies”.

Customer Success or often referred to as “Customer Buy Success” is a proactive art of creating a seamless experience for customers to achieve their potential desired outcome or reactive support through business interactions by making the entire customer journey objective and resolution-led.

Bain & Company defines – “Customer Success initiatives when collaborated with key management principles can lead to an increase in profits of a company by 95%”.

Difference Between Customer Success And Customer Service

To understand the difference between these two terminologies, we’ve to understand what customer success used to mean earlier and how it got transformed into the next version 2.0.

Version 1.0

Earlier customer success focused on mitigating the management related risks and improving the customer’s overall journey.

Version 2.0

However, the updated version of customer success recognizes customer experience and success as and beyond a growth engine where customer needs and value may vary according to businesses. Thus, adopting a more comprehensive, cross-functional approach that is customer-focused and aligned to improve the customer’s overall journey and retaining the customer simultaneously.

Mission & Objective – The vital difference between the two terms based on mission and objective are:

Customer success is concentrated on investing within the long-term, building the lifetime value of consumers through consistent support and investing in their business as if it were their own.

On the opposite hand, customer service focuses on winning the one-time transaction. Helping a customer in need who has issues with their account, the software, or any function that involves your business.

“Your customer makes their own success. By accepting that, you put the customer first.

— Brian Gladstein

Approach – Customer success is concentrated more on empowering customers to succeed together with your product or service within the future, instead of solving issues within the short term.

Meanwhile, Customer service is your second acquisition test behind actually acquiring that customer within the first place, making it an important role within the success of any given customer or company.

Focus Areas & Metrics – In essence, customer success teams are focused on helping customers achieve greater value and are genuinely seeking to enhance their business. Success teams specialise in preventing conflict from happening, giving customers the facility to enhance their business, and developing systems that help customers to seek out continual success.

Whereas, Customer Service or Support roles generally fall into conflict resolution, responding to tickets, answering phone calls from struggling customers, and responding to all or any customer concerns.

Customer Service can be regarded as the baby steps to help in the overall customer success journey. Without customer service, customer success is null and void. If you’re a new customer buying a product from a company, you’ll likely need or expect the after-sales support or services in one way or another.

Why Customer Success Is Important?

The first interaction with customer support or service is going to be critical in determining their propensity to continue doing business with you.

In a study published in 2010, it was calculated that – “82% of consumers would bail on a corporation after one negative experience with customer service.”

While “51% of consumers will never return to a corporation after having a bad experience in customer service.”

Not only will one bad experience cause people to leap ship and test other brands, products, and services, but it often also seals your fate: losing the customer permanently.

“Until you know what it takes to achieve success from your customers’ perspective you will just waste valuable time.

— Jason Whitehead

Customer Success is crucial to any business as bad customer service will have a reach twice as huge as a good experience, but it will take 6 times your good and positive experiences to make up for that bad one.

Customer Success is not only about the communication strategies but also the business processes you induce to keep proving your business value to your customers.

As it is often said, it can either “make your business or break your business.”

How Do You Succeed in Customer Success?

There are various ways or elements that businesses opt to succeed in Customer Success ranging from developing a solution-based platforms to team building models to improve the customer’s overall journey and experience.

Here are some of the points that you can implement to succeed in Customer Success:

1. Solution Focused Approach In order to manage all your communications and interactions with your customers and business clients, you’ll need to build and implement a solution-focused customer success approach for your team to communicate all business interactions with existing or potential clients. These solutions can be anything ranging from software or tools required to connect to your customers in real-time and ensuring fast response, resolution, and success is derived to keep your customers happy.

2. Team-Building Approach – To manage all your business interactions, you’ll also require a team or group of people having knowledge with the customer success field to assist the existing customer base and potential new customers. The number of employees you hire will largely depend upon the size of the organization you have and how many customers you serve daily. Team building approach will not only drive your business to profits but also ensure customer experience, success, and service all at one time.

3. Formulating Strategies – One of the crucial most factors in deriving customer success is how as a business you formulate or bring about the strategies to build a larger customer base and simultaneously ensuring ROI and profits. The strategies will solely depend upon the services/products you sell and provide and what is it customers desire from your business or offering.

One such strategy plan as an example is shown below:

  • Identification of customer’s end goals and objectives
  • Establishing a team-building approach
  • Implement a solution-focused approach to interact and communicate with customers
  • Identify your short-term and long-term goals with a set of expectations
  • Estimate your strategy and share with your larger team to get everyone on the same page
  • Analyze the output responses/results you get from implementing the above strategies
  • Edit/Modify based on above results to further grow your business

4. Customer-focused approach – A customer-focused approach or strategy will not only help your business and team to effectively manage but will also help you in assisting your customers, ensuring the already-set expectations are met and aligned as per your customer. It also focuses on dynamically building your business as per customer needs that are ever-changing in nature to let you evolve your business and not dissolve.

“Smart companies have realized that customer loyalty is the most powerful sales and marketing tool that they have.

— Bill Price

5. Educating and Spreading Awareness with your Customers – By recognizing and anticipating your customer needs prior to what they expect and ask will help in ensuring the sustainability of your business. With the help of a solution-focused approach, you’ll not only provide better resolution but will also retain your customers. By creating a knowledge platform for your customer, success will be assured.

6. Improving Customer Journey – As a business, you can onboard your customers with various guiding steps or knowledge to ensure a seamless journey throughout. It is a great way to delight and make your customers happy by providing various pieces of trainings, tools, resources, and knowledge platform they require to start with.

7. Better Communication within departments and team – You can ensure smooth and noise-free communication within your departments and team to help and route your customers to the appropriate position. Proactive and Reactive support based solutions like enabling chat-bots or secure messaging to customers to help with their queries.

8. Promoting Customer Loyalty – A business can ensure loyalty by providing customers with delightful and positive experiences so that customers feel satisfied and come back to buy your product or service. An effective royalty or loyalty program giving customers discounts/benefits can help your customers to sustain and retain your business.

How to Measure Customer Success?

A well-run customer success program involves many parts of a corporation’s overall success journey. As such, there’s a spread of knowledge that will help organizations measure the worth of their customer success initiatives.

The initial lines are needed to be focused on the measurement value gained by the customer. A customer that knows what proportion they’re taking advantage of their usage from your product or service is extremely unlikely to keep customers moving up the worth path.

Here are some of the tools or techniques you can use to measure customer success:

1. Customer Success through KPIs (Key Performing Indicators) – There are a variety of the ways through which you can measure and assess the success or failure of a customer success program, i.e. – through Key Performing Indicators (KPIs). Whichever KPI your business uses, it’s important to stay in mind the importance of measuring value delivered to both customers and the organization.

2. Customer Success through Churns – Churn in simple terms means, if you’re willing to spend ‘X’ amount of value in deriving your product cost, then you’ll definitely require ‘Y’ value to spend on retaining your customer.

Customers come, customers go—it’s an unfortunate state for any business but a reality and necessary part of any business. As a performance metric, though, customer churn is often highly useful in understanding the explanations why customers churn, it will help your business to measure on why customers retain from the service you provide to them.

“Customer success is about more than delivering service or support.

— Bill Price

3. Customer Success through Net Promoter Score (NPS) – For any organization, the extent to which its customers would recommend their product or services is a crucial metric, which gets measured with the help of Net Promoter Score.

NPS measures this sentiment or part of customer’s feedback and provides an aggregate score for companies to keep an eye on which further analyses which part of your customer will provide a negative, positive, or neutral feedback. This often helps you in projecting potential new customers and customers who are no longer part of your services or products.

4. Customer Success through Customer Effort Score (CES) – CES or Customer Effort Score is a method used by organizations to measure a customer’s perceived level of ease at various points throughout the customer journey to understand the level of loyalty your customer offers to your brand or offering.

Gartner, a research organisation states“CES is 25% more predictive of customer loyalty than other subsequent metrics.”

CES also helps in building a new customer base, retaining existing clients, and overall sustaining your business.

Conclusion

While “Customer Success” as a term and a movement might be relatively new, however, most of what’s covered in this definitive guide of 2020 certainly isn’t new. What’s new in this point around is that it has each of those things we as a customer do, the tactics businesses create to build a new customer base, and roll up under the umbrella of Customer Success.

Not just the organization of the Customer Success initiative, but the overarching Customer Success concept within a corporation is all about having the whole organization aligned around this idea of customer experience, success and service.

I believe through this guide, you’ll create initiatives or invest in technology to form each of these items thereon, and if you are doing so you’ll be happier than if you didn’t, but without a top-down list from the organizational alignment or rallying around Customer Success will fail to require hold during a real and meaningful way.

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E-Commerce

10 Things You Need When Starting an E-Commerce Business

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Starting an E-Commerce Business

Businesses have migrated to the digital world to sell their products and services. Because of this, online retail is booming, and it’s in large part because of the effects of COVID-19. If you are thinking of taking advantage of this, here are ten things you need to get started:

1. Lots of research

First of all, what business model do you want to work with? This usually depends on what you want to sell. Are you offering a product or a service? If it’s a product, is it physical or digital? For physical products, drop shipping, where a third-party stocks the item, is a smart choice for startups who haven’t built a client base yet as it will save on storage costs. When the business begins to upscale, then you can consider wholesaling or warehousing. As for digital products and services, you can offer a subscription model or a free version with an option to go premium.

Next, you need to know what niche your business falls under. Again, this depends on what you’re offering. Let’s say you’re selling stuffed toys, then your business falls under the general niche for toys. Follow your competition. How are the successful e-commerce toy sellers promoting their product? Is there a good level of competition or too much? Don’t bother selling in that niche if there isn’t any competition. That means there’s no market either.

Speaking of the market, you’ll also need to know the kinds of clients you’re targeting. Are you looking to sell to parents who want to get something nice for their kids or for teenagers who wish to give their partner a gift? Figuring this out early on makes it easier to promote your business.

2. A fitting name

With the research phase done, the creation and execution phase begins. There’s a lot of competition in the online retail industry, so you need to stand out. The best way to do that from the get-go is by thinking of a unique business name — one that’s hard to forget.

3. A formal business registration

Now comes the complicated part. Formally registering your business helps you figure out how you’ll be taxed, personal liabilities, and administrative requirements that need to be set up. Plus, you must ensure that your business complies with state and federal laws. A common business structure many new businesses file as is the limited liability company (LLC). Aside from establishing your business as official, registering as an LLC lets you set up a corporate veil that protects your personal assets should anything go wrong in your business. It also lets you avoid double taxation and maintain a flexible management structure — without the hassle of setting up a corporation. Sound like something you’d want? Check with your Secretary of State’s office to learn about the procedures and requirements.

4. A solid business plan

Now you’ve got a formal business set up. Next thing to do is finalize your business plan. Write down all the specifics, paying close attention to your finances. How much are you going to invest in your business? How much do you expect to earn? This is the time to work out all the logistics and budget allocations, so don’t rush it.

5. An e-store that suits your vision

Time to set up shop (digitally)! When choosing a platform, consider the fees, unique features, customer service, accessibility, and overall performance. You have to pick a platform that suits your needs the most. Otherwise, you might have to deal with complications and limitations further down the line.

6. Marketable branding

Put that creative brain to use! Another thing you need to run a good e-commerce business is an eye for design. Your branding includes your business’s writing voice, color palette, visual designs, and anything else that makes your brand, your brand. This is vital, as a visually pleasing website is more appealing to buyers. So work on your branding, and stick to it.

7. Engaging social media content

Where are your customers? Many will be on social media. So, the best way to funnel clients into your e-commerce platform is through a strong social media presence. It’s also a direct way to engage with potential customers and create a community.

8. An effective marketing strategy

Just being on social media isn’t enough. With a business strategy comes a marketing strategy. This can be as simple as incorporating your branding to your business’s social media outlets, to other options like paid ads or sponsorships. You can even hire brand ambassadors to promote your business on their social media. Whatever gets the word out there effectively is a good marketing strategy!

9. A great network

Struggling to make sales? Then make sure you have a network that can help you out. Apart from the camaraderie, networking is an avenue to form business relations that are mutually beneficial. A shout-out from one of your friends might be just the pick-me-up your business needs to get the sales rolling. Just make sure you do the same back.

10. Patience

It’s not easy to run a business, especially one that’s wholly online. Don’t expect it to become a big hit in one night (or in one month, for that matter). It takes hard work, skill, and dedication to build a successful e-commerce business. You’ll get there. You just have to keep going.

Final thoughts

It seems like a lot of preliminary work, but if you really want your business idea to take flight, you have to take the plunge. We never said it’d be easy!

Besides, there’s something appealing about being your own boss. You have control over your time, your ideas, and your business.

So, what are you waiting for? Get to it, and good luck!

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The Best 15 Job Search Apps to Find a Perfect Job

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job-search-apps

If you are looking for the best job search apps that will land you a job in a matter of days, you are in the right place. Seeking a job has become incredibly hard when you are restricted at home and unable to be out and about. The destruction of Covid19 has caused hundreds of people to go jobless, resulting in an outrageous amount of job seekers.

The good news is that you can now use job finder apps and look for jobs that match your qualification and expertise. Hundreds of people daily use these mobile apps for job hunting. Below is a list of the best 15 job searching apps that are popular and most likely to land you a job.

1. Glassdoor

Glassdoor’s mobile application has millions of registered users which signify its popularity. You can search for your required field jobs from its listings.

The mobile app of Glassdoor is straightforward to navigate as it lets you upload your resume and send it by just a swipe.

You can also get notified of every job vacancy posted by companies by enabling the push notification option.

Download for Android

Download for iOS

2. LinkedIn

You must be familiar with LinkedIn as a social connecting website for employers and companies but it’s also one of the best mobile apps for job hunting.

All you have to do is to make a profile on the LinkedIn mobile application with updated credentials of qualification and experience. You can also get a premium account on LinkedIn to get visible to maximum recruiters.

Download for Android

Download for iOS

3. CareerBuilder

CareerBuilder mobile app is quite popular due to its advanced feature of targeted job hunting. With CareerBuilder, you can search for a job in your selected area by selecting your location and narrowing your search to your nearest location.

You can comb through the job listings and apply for the one that is according to your specifications. You can select a minimum salary bracket to see only filtered search results.

Download for Android

Download for iOS

4. SnagAjob

This job seeking mobile app comes with some interesting features that make it different from others. You can make up your profile on SnagAjob and along with a resume, you can also upload a short video introduction.

This is a great feature for employers to get a quick insight into potential employees. They get to see the candidates in real-time and access, whether they will be suitable for the job or not. You can also search for part-time or full-time job opportunities.

Download for Android

Download for iOS

5. Indeed

Indeed is one of the top-rated job searching app and a huge favorite of recruiters. This mobile app works very efficiently and puts forth the job postings related to your profile.

You can also enable features such as alerts when new vacancies pop up, and you can also send personalized messages to employers along with your resume.

It is quite a popular job searching app that provides services in almost 60 countries, with millions of registered users and hundreds of companies affiliated with them.

Download for Android

Download for iOS

6. Monster

This mobile app is not your contemporary job searching up, it is for people who want to do maximum work in minimum time. You do not have to search through hundreds of job listings in the monster.

All you have to do is to create your profile with your qualifications, education, and experience, you can also mention your expected salary and fields of interest. From here on all, you have to do is to swipe right for applying for a job and swipe left for ignoring it.

Download for Android

Download for iOS

7. ZipRecruiter

ZipRecruiter job searching app is popular because of features that make job search an easy task. You can set personalized criteria by applying filters such as location, expected salary, job title, the field of interest and post.

ZipRecruiter lets you apply for a job from within the app, which saves a lot of time. It makes job hunting seem easy for beginners as the mobile app is easy to navigate and browse.    

Download for Android

Download for iOS

8. LinkUp

This mobile app works on the basic principle of providing verified job opportunities to job seekers. They work with a whopping 30,000 companies that post hundreds of job posting daily.

They update their job board with listings of jobs, notifying you every time your selected category’s job pops up.

LinkUp lets you save and mark jobs that may interest you, you can also set alerts if your favorite company posts a vacancy. Linkup’s job database is updated daily with new listings and vacancies.

Not available for android

Download for iOS

9. FlexJobs

FlexJobs is best for people looking for part-time and freelancing remote jobs. You can browse jobs from 50 categories and select the one that you fancy. This mobile is highly recommended for freelancers and part-time job seekers.

FlexJobs job board is updated regularly with hundreds of freelancing, remote, and part-time jobs perfect for beginners.

10. CityHour

CityHour is a social networking site that is used for building business relations. Business professionals use this app to network with companies, hiring managers and company heads.

The opportunities on CityHour are countless, you can explore new job postings, pitch your start-up idea to company heads, hire new emerging talent, or talk to a potential business partner by meeting them nearby.

You can interlink your LinkedIn profile with CityHour to give your profile more meaning and purpose. You can meet like-minded business-driven people and discuss your mutual interests and ideas.

11. HireWire

Hirewire job searching app is recommended for people who are desperately looking for a job. HireWire promises its clients to match them to their dream job in 24-hours.

You set up a profile with HireWire and they match you with your ideal job, where you send a resume through the app and wait for the response of the recruiter.

You can land a job fastest with HireWire as their registered recruiters match you to your ideal job post and connect you to employers.

Download for Android

Download for iOS

12. Robert Half

This job searching app makes your job hunting stress free and easy. Robert Half lets you browse through hundreds of job postings that match your expertise.

You can look for full-time, part-time, and managerial positions on this app. This app has a large number of recruiters registered with them that are always on the hunt for talent.

You can build your profile, browse jobs, send job applications, and track your application status all through Robert Half mobile application.

Download for Android

Download for iOS

13. JobAware

Job aware is a perfect job searching app that will enhance your job seeking abilities. It is quite different from other job finder apps as it gets integrated with other job-search websites like LinkedIn and Indeed and compiles an extensive list of job postings.

It lets you make lists of your preferred jobs and second-options list and align your preferences with your goals. You can mark and save your dream jobs and work towards achieving your goal.

Download with Android

Download with iOS

14. Good&Co.

This job searching app is based on a unique concept, of introducing job seekers to recruiters. They let you take quizzes and answer questionnaires and give you options for job postings that best matches your personality.

They look for a perfect candidate who would be an expert and be a good ‘cultural fit’ for the company’s culture. They present job opportunities based on physiological factors and helps you do a personalized job search.

Download for Android

Download for iOS

15. Dice

This mobile app is specifically for people looking for tech-related jobs. They have an option of customized job searches and lets you apply to your required job within the app.

Dice is a great job searching platform for experienced experts who want to explore better job opportunities in their field.

Tech companies often look for new talent on Dice.

Download for Android

Ace Your Job Search

You can get your dream job by downloading mobile searching apps. You have to select the app that matches your requirements and specifications. You have to be mindful of your job hunting and do some research on looking for a job like an expert.

Get your resume made and checked by a professional, try to include your resume’s achievements and skills to give a good impression.

Always narrow your job searches with specifications such as location, salary, job title, experience, and skills.  While making a profile on a mobile app, take your time and do not enter the wrong credential in haste.

Carefully enter all credentials without any ambiguity, so that recruiters and hiring managers are clear with where you stand.

Never get demotivated when your job hunting does not get fruitful, great things take time. You may observe a delay in getting your dream job, but you will get it eventually if you do it with determination.

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How to Make It in Freelance Marketing (10 Job Sites Included)?

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freelance marketing

There’s more people everyday trying to learn how to become a successful freelance marketer online. Some people just hate the traffic, some hate getting trapped in the office and all of them have some reason for wanting to learn how to work from home and become a successful freelance marketer online.

You have probably seen those ads spamming the comments section on your favorite website telling you how to get rich working online. You know the ones! “I made $1832 US dollars while lying in bed last night!” Guess what. Those are scams!

What Is Freelance Work?

Well according to California, it could be considered exploitation. What it means for all those people that are not in California is the freedom to continue earning a good wage while at the same time being free to enjoy your life as you work and earn money online and off!

Yes, if you are in the Golden State of California or even conducting work for companies within the State, there really are laws in place that you will have to be aware of before learning how to become a professional freelance marketer online or off. As of January 2020, California’s “Gig Law” was enacted as enforceable law. You will need proper legal advice for that which is, unfortunately not available here.

How Much Does A Freelance Marketer Make?

The good news is that you can make enough money to make a good living as a freelance marketer, but as with any business, you will have to build it up. If you are reading this though, you are in luck. We will show you everything you need to know to become a successful freelance marketer online and off!

How Do I Get Started as a Freelance Marketer? Without Getting Trapped?

One of the first and most important things to know and remember about freelance work online is that it is easy to get trapped in a comfortable rut when working online. It is also easy to get trapped in a cycle where you will be spending more time looking for work than actually working and earning money as a freelance marketer.

One of the keys to becoming a successful freelance marketer is establishing long-term clients right from the start. You need to make certain that on every profile you post online, include the fact that you are looking for long-term freelance clients.

The funny thing about this is, that even clients who are not looking for long term freelance marketers will respond more favorably. If you are looking for long-term clients, the people hiring you will know that you care about your work enough to ensure that they will come back time and again.

Even if someone hires you for just one or two freelancer jobs, you can gain a lot from their positive feedback. Conversely, one upset client leaving bad feedback can literally destroy your reputation. Always encourage anyone who hires you as a freelance worker to leave positive feedback once you know they are satisfied and happy.

Better still, noting in your profiles and your bids that you are looking for long term freelance work will get you in touch with some people who can help you to begin building up a steady supply of work online.

The more permanent clients that you can build up, the less time that you will have to spend looking for work online and the more time you will have to enjoy your life once your work day is done. This is definitely a big advantage for the freelance marketer who wants to work online to pay for their global travel plans for their freelance world tour.

What Are the Easiest Skills to Learn as a New Freelance Marketer?

For most people, writing is about the easiest way to quickly start earning money online as a freelance marketer. There are a host of freelance job sites like freelancer where people can find work quickly, even if it does not always pay so much in the beginning.

For better or for worse, many of the people seeking to hire freelance writers do not always care so much about quality, especially on the lower-paying freelance job sites. However, this does offer even the person learning how to get started as a freelance marketer the opportunity to hone their skills at the same time as they begin building up their reputation and their earning potential online.

Freelance transcription work online is also another good place to start earning money immediately online. However, be warned that most of these jobs pay by the word. If you type quickly and accurately, you can make some good money this way, but if you have trouble typing, this may not be the best way to earn money online.

Someone who has had the benefit of growing up in a bilingual household may want to learn how to become a freelance translator online. Like writing, it is easy to find work fast online as a freelance translator, allowing you to start earning money online right away while you build up your freelance skills and your rates.

Whatever you do, try not to get discouraged, especially when you first start working as a freelancer online. It may take you a little while to build up your reputation and your client list. Once you do start gaining a good reputation as a freelance marketer, you can begin to earn a good living online working at your own pace and being able to enjoy a lot more of your life.

How Do I Establish a Regular Workload as a Freelance Marketer?

In the early part of your career as a freelance marketer, you may find that you are spending more time looking for work than you are actually working. This is normal, so no need to worry about it at first. Just make certain that you do not end up making a career out of finding work online.

This is an easy trap to fall into, even for experienced freelancers. The best way to do this is to make sure that you always look for long term clients, but there are many benefits to this also. Make sure that every bid for work online and every profile notes (in a prominent position) that you are looking for long-term clients.

Why Is It Important to Look For Long-Term Work as a Freelance Marketer?

Even with “long-term clients” displayed everywhere, not all of the people looking to hire a freelancer online will want to hire you long term. Some will but will not tell you right away. Some of the people hiring freelance marketers online will want to test you out before they hire you for a long term project.

The important thing for you to remember here is that people who are looking for long-term clients will be perceived to be more concerned about the level of work they provide for their clients. When the person hiring you knows that you are looking for long-term work, they know that you will want to make them happy to get more work.

Does it sound silly? Maybe it is, but it is also true. There is a perceived value that is not tangible, but remains very real. All of your clients will want the best value for their money, and by letting them know that you are looking for permanent work online, they will believe, even subconsciously that you may be the one that will provide them with the best value.

The secret then becomes learning how to build up a regular clientele while working as a freelancer online.

How Do I Build Up My Client Base as a Freelance Marketer?

Some of your clients online will have a steady and regular supply of freelance work for you. Some will come and go in spurts, giving you a bunch of work and then going quiet for weeks or months at a time. As long as you provide your clients with a good value for their money, they will keep coming back to you when they need work done.

Make sure to keep a contact list ready, and do not wait for your clients to email you new work. If you have regular clients, you should never be afraid to let them know that you have found yourself with a little time you did not expect for work, and wonder if they have any work you can use to fill that time.

Never tell your clients that you are desperate. Never tell them you are trying to put together money to throw a fancy party. Sob stories and exploits of your world travels paid for by their dollars will not impress them. Asking them for work to fill the time you now have will allow them to focus solely on the work aspect without being distracted or even driven away by details of your personal life.

You should always remember that these people are interested in a working relationship online. Most of your clients do not want a BFF or even a confidante, but just someone who gets the work done on budget and on time.

The more regular clients you can keep, the less time you will have to spend looking for work, but never stop looking for new clients either. Why? Keep reading and you will be happy you did!

How Do I Increase My Income as a Freelance Marketer?

You should always continue to bid on new work and look for new clients, even when your work schedule is pushing your personal limits. Why? Because now you can demand higher rates as a freelance worker online and not care about the people who say no.

Tomedes CEO Ofer Tirosh suggests that one of the ways of increasing your freelance income is to learn when to ditch clients, especially when they pay lower rates. Learning to prioritize clients and terminating your working relationship with low-ballers is an essential strategy for career growth and will allow you to make time for higher paying clients which would give you the leverage to increase your average asking rate.

Think about it like dating when you were a kid. You never worried about the guy or girl who said no, but focused on the one who told you yes. Right? It is the same principle at play when you are working as a freelance marketer online. Worry about the ones who say yes to your higher rates, but don’t stop there.

If your work schedule is full, but now you have a new client who is willing to pay more, this is a great time for you to begin looking at your existing clients. If you are like most people doing freelance work online, most of your original clients are probably paying you a slightly lower rate. If it pays your bills, that is all that counts, in the beginning.

As you find new clients that are willing to pay you more, and you are still working off your original client base, figure out which clients give you the least work. You should explain to them nicely that you have a new client who is paying you higher rates. Explain to your original client how much you like them and how much you enjoy the work and let them know you want to retain their work as well.

However, you also need to tell them, in a nice way, that while you do enjoy working for them, they will need to match your new rates if they wish to retain your services as a freelance marketer. If they say yes, then move on to the next worst low paying client you have.

If they say no, you already have a higher paying client to replace them and ensure that you can keep on increasing your income as a freelance marketer online. No matter what kind of job you have, you should always look for ways to increase your job skills and your income, mostly your income as a freelance marketer working online.

What Are the Best Paying Online Jobs For Freelance Marketers?

What are the highest paying freelance jobs for 2020? Earlier in the article you learned how to quickly find work online so that you could pay your bills. It never pays to get stuck in any “comfortable rut” or to stick with the same career for too long unless you started out at the very top.

It is important to remember that the more skills you have as a freelance marketer, the more in demand your services will be.

What Are the Best Paying Jobs for Freelancers Online?

Anything to do with making Apps will be a popular and high demand market for freelancers for the foreseeable future.

Apps are commonly preferred over the bulkier programs, especially for mobile devices which are becoming even more popular than home computers today. If you can learn to make apps or even put together a team of freelancers to make apps, you should never have any problem finding work online.

Coding is also another of the most commonly in-demand jobs for freelance marketers. This is not just about you learning how to edit css or html files. If you can learn programming online or other similar job skills, you should never have any problem in figuring out how to find high paying jobs online.

Video editing skills are another good paying job online. YouTube is the second most popular site on the internet today. It is estimated that over 80% of all businesses online use video to promote their business. Many of these companies will hire freelancers online to do all of the work they cannot do themselves.

Copywriting online can help the more capable freelance marketer earn tens of thousands of dollars for a single sales letter. It should be noted though, that you will be expected to produce results that are profitable for the person receiving the sales letter.

If you do have what it takes to produce emotional reactions from your readers though, you may have what it takes to literally earn millions of dollars working as a freelancer online.

BONUS TIP FOR FREELANCE MARKETING 101:

How Can I Get Clients Fast?

Well, now that you know a little bit more about what it takes to move into working as a full time freelance marketer online, you should probably go ahead and get started. The job sites you want to jumpstart your client list will vary depending on the skills you have as a freelancer. This is just a small selection of job sites to get you started in the right direction!

What are the 10 Best Freelance Job Sites to Jumpstart Your Client List 

  1. The Warrior Forum: The Warrior Forum is a gathering place for Internet Marketers from all over the world. Everyone from the Newb (Or N00B even) to the Million Dollar Marketers visit the Warrior Forum from time to time. You will have to pay to place your ads, but offer a few select discounts and this is a great place to get long term, permanent clients for your freelance work online. There is no better place to start with quality clients than with a Warrior Special Offer!
  2. Freelancer: The Freelancer website is one of the most active freelance job sites in the world. There are pros and cons to this site however. Most of the clients do not want to pay much so for a long-term freelancing option, it is not the greatest. However, there are diamonds in the midst if you dig for them, and if you are willing to work at a discounted rate while you build your reputation as a freelance professional online, this is a great place to get started.
  3. Indeed: Indeed was not built strictly for freelance marketers online, but it is a good place to find work if you know how to dig a little, and set up the proper keyword alerts.
  4. Craigslist: Posting on Craigslist can be challenging for some, especially if they are working as a freelance marketer while traveling around the world. However, most of the major cities also have listings specifically for home-based work and freelance work online. This is a good place to find more permanent clients, but also some place that is known for scammers, so tread carefully, but you can also find lots of freelance clients here!
  5. GlassDoor: Most people know Glass Door as a place to review employers, but they offer jobs too. Again, you may have to dig to find freelance gigs online, but it is worth it. Better still? You can read reviews from both current and former employees at the same time.
  6. UpWork: No top list of freelance job sites would be complete without listing UpWork! Go here, find work online, earn money online. Yeah, it really is that easy!
  7. Freelanced: Freelanced is a unique website insofar as it is as much a social networking site as it is a work or freelance job site. If you have what it takes, and you can keep your customers satisfied, this is a great place to look for clients, but remember they can and will leave comments on your page too!
  8. Solid Gigs: SolidGigs is an excellent alternative for finding freelance gigs on freelance job sites. Unlike many of the other freelance job sites, SolidGigs does the work for you by finding all the best freelance jobs available and sending them directly to your email. How easy is that?
  9. Guru: Guru is one of the largest freelance job sites online today. They are also one of the oldest and most reputable freelance job sites online, so well worth checking out.
  10. Fiverr: If you have small, quick jobs that you can do as freelance work online, Fiverr is the place to post them. As is indicated by the name, the rate for much of the work on this site is only five bucks, but you can set it and forget it and earn extra money online this way easily enough.

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