Women entrepreneurs are trending nowadays. Strong and courageous women aim not to stay behind the men of the society and to match with them in every field of life, even in business.
If you are amongst those women who are looking forward to the best ways to be a successful businesswoman, then you have got down to the right place. Keep reading to know all about women entrepreneurship and its secrets.
What Is the Role of Women in Business?
Business is known to be a significant way of earning your lively hood. Like men, women have also played their part in highlighting the importance of business and modernizing businesses according to the requirements of the present world. Women have changed the way of how people think of the progress of enterprises led by women.
With their consistent and unmatched efforts, women have managed to create a variety of remarkable changes in the business industry.
“Being confident and believing in your own self-worth is necessary to achieving your potential.”
― Sheryl Sandberg
Some of the changes that women have created in the business industry are mentioned as following:
- They end the workplace gender discrimination.
- They improve the overall economy of the world.
- They have better relationship building skills.
- Their level of communication is much appreciated.
Who Are the Famous Women in Business?
Due to constant efforts and uninterrupted hard work, some women have managed to get the prestige of marking their names amongst all other businesswomen. This portion exclusively contains five names for the top women in business.
The chief operating officer of Facebook
The chairman and CEO of General Motors Company
An American business executive, serving as executive chairman of IBM
4. Indra Nooyi
An Indian American business executive and former chief executive officer of PepsiCo
An American media executive, actress, talk show host, television producer, and philanthropist
How to Become a Successful Woman in Business?
1. She must be consistent
The essential element that is a must to consider while going with a business is consistency. Only those who work consistently can meet success.
2. She must believe in herself
Another thing that leads to the flourishment of business is self-belief. A woman must be strong and confident enough to believe in herself and to get this thing fixed in her mind that she can do this.
“If you think you can’t, you won’t. If you think you can, you will.”
― Linda Ward
3. She must have a strong mission
It is essential to have a strong mission to mark the name of your brand in the market. A strong purpose is the first step on the path that takes your business to the peaks of success.
4. She must prepare her mind
Women have to face extra hurdles in the way of establishing a business as compared to men. So she must prepare her mind for the troubles she will have to face in this journey, especially the social ones.
5. She must be willing to fail
Business is not all about success; a true businessman is the one who has the spirit to meet any sort of loss. So for this reason, it is recommended that women must possess this spirit actually to be successful.
6. She must be aware of the basics of starting a business
A significant thing that plays a vital part in the success of a business is knowing to start a business. For this, you must know the right investment that you must have to start the business.
7. She must develop her business skills
It is better advised to consult a professional service that teaches you about the necessary business skills. If this is not convenient to choose, you may opt to take expert advice from people around you who are already in that business.
8. She must fully understand her business
The utmost priority point to keep in mind before starting any business is to have the proper knowledge of the business. You should only start a business when you know what your business is about and what your goals should be.
9. She must know time management
The essential thing that you have to consider while doing a business is managing your time and assign routine tasks on the freelance platform evil-mart. Professionals do not let their personal or social life affect their business life. This includes majorly the appropriate time management that proves good for your business.
10. She must know how to take care of the customers
In business, customer care is as important as self-care is in normal life. Taking good care of your customers is necessary if you want your business to be known in good words among people.
11. She must take customer reviews seriously
The best way to keep your business on track is to take customer reviews seriously. The customer review corner is the scale on which you can measure the progress of your business. Good reviews further enhance your courage to do even more for establishing your business. Whereas bad reviews let you know that lacking points of your business so that you can fix those points and improve your business services.
12. She must remain stick to the process of business
You do not become a successful business person in just a few days, it takes a lot of time and constant hard work. You must get this thing fixed in your mind that you have to maintain your pace throughout the tenure of business, which means from the start of your business to the point where it becomes well established and stable.
13. She must be passionate about her business
Passion is a notable element that is needed to keep yourself inclined to your goal. Passion provides you with the constant energy that is required to put constant efforts in your business. When you are passionate about something, then it is a sure signal that you will remain stick to your aim until it is achieved.
14. She must be determined
Determination is the well-known quality of people who are serious about their work and the aims of their life. If you are determined about achieving a goal, then no hurdle can stop you from reaching your final destination.
15. She must have optimistic thoughts
When you plan to achieve a goal, make sure that you remain optimistic about it. Keeping the failure in mind is necessary, but this does not mean that you let this thought overcome your positive energy. Having positive thoughts about your work provides you with positive energy that is healthy for your business.
16. She must show customer love
What you need to understand is that all the struggles that you have put into your business go in vain if you are unable to deal politely with your customers. Customers act as the representatives of your business and decide whether to display a good image of your business or a bad one, in front of the world.
17. She must have the courage to excel in business
Courage is a significant factor that decides whether you will achieve success or meet failure. If you put enough courage and potential to achieve a goal, only then will you be able to reach your destination. Do not fear failure, and keep trying to meet your aim.
18. She must be flexible
Businesswomen are somewhat different than ordinary women. It is because the element of flexibility is quite noticeable in businesswomen. These women show flexibility in their natures, schedule, and social dealings for the betterment of their business.
“Find another solution. That’s how you move toward success.”
― Amber Hurdle
19. She must be hardworking
As we have already heard, hard work is the key to success. Hard work is the prime quality that is possessed by people who actually look forward to turning their dreams into realities. Without hard work, it is not possible for anyone to make their name in the business industry.
20. She must give time to her business
A well-established business demands a good deal of time. This time is necessary to take your business from initial stages to unimaginable heights of success.
5 Recommended Business Networking for Women
There are several platforms that offer a vast range of business opportunities for women to grow their businesses. These platforms honor their women to be known as the best women in business association.
If you dream of becoming a successful woman in business, join these groups and let your dreams come true. Below are we mentioning a list of 5 most recommended business networks for women.
As the days are passing, the world is undergoing development and modernization. This change is good because it is also causing modification in the mentality of our society. A significant part of this modification is the introduction of business clubs that provide equal business opportunities for women too. This ultimately leads to the prosperity and success of women.
Most Common Unethical Business Practices
Running a business is one of the most challenging activities one can undertake. The pressure that the job exerts, combined with the tremendous consequences that failure can bring, is one of the reasons why businesses look for shortcuts. Unfortunately, this leads the management to engage in unethical practices to avoid sinking the company. Let us look at some of the most common unethical business practices conducted by businesses today.
Including Hidden Terms in User Agreements
This is a practice that is very rife in the tech world. Whenever you choose to download any app, you will be required to click on the agree button in the terms and agreement section so you can be allowed to download the applications. Software companies go as far as declining to permit you to download the app if you do not agree to these terms and conditions.
While this is not malpractice or unethical behavior, these companies make a point to make these terms and conditions section so long that they discourage the end-user from going through all the pages therein. It is at this juncture that they get the opportunity to include undesirable requirements.
For instance, a software company can slip in a condition that gives them the right to access your data and use it for their benefit. While some might argue that the blame falls on the user for not going through the whole terms and conditions document, the fact that the companies make these documents as long as possible to dissuade the user from doing so is what construes as unethical behavior.
Even though tech companies might be engaging in some sneaky, unethical, but legal behavior to maximize their profits, these companies have created products that have revolutionized life as we know. A good example is the invention of the internet.
Apart from making instant communication affordable and universal, the internet has disrupted the education system as we know it. It has made it elementary for students to source reading material and access revolutionary tools that help them study better. On the other hand, the World Wide Web has become a refuge for struggling students. It enables them to quickly hire an expert essay writer to assist them when essay writing becomes a challenge.
Top online essay drafting companies such as Grademiners have revolutionized the game by offering much more than assignment writing help to students. The company’s website avails students worldwide of a whole host of top-notch informative blogs that provide intuitive data that helps supplement their study material.
Misleading Product Information
Marketing is the primary way through which companies get to inform the target about their product and the kind of benefits it provides. Since it is the tool that drives up sales, unscrupulous businesses go a step further and run false advertisements that exaggerate the type of benefits their product avails the consumer. This is not only illegal; it is also unethical.
Where misleading advertisements are run through TV and print media, the government can hold the said company accountable for the deceptive behavior. However, in this era of digital advertising, this can be very difficult as anyone can run a misleading advertisement online in an attempt to make a particular company look bad with minimal oversight.
Competitor defamation is the provision of information that makes a company look bad in the consumer’s eyes. It is essential to point out that simply using a competitor’s name in an advertisement does not amount to competitor defamation. However, if the content of the ad paints an ugly picture of the competitor, then it amounts to defamation which is unethical business behavior.
A good example is when a Coca-Cola advertisement claimed that Coca-Cola’s Powerade was better than Gatorade (a product by PepsiCo), claiming that it had more electrolytes. PepsiCo sued Coca-cola on defamation grounds claiming that there no scientific research supported the extra electrolytes claim.
This mostly happens in public-owned companies. The purpose that any publicly owned company exists is to make profits for the investors. However, sometimes you will find the management stealing from the company and cooking the books of account to make themselves rich. These executives forget that they work for the shareholders and instead think about enriching themselves, which constitutes unethical behavior.
This is where money (or something else of value) is given out for a business to get favors regarding a business decision. For instance, instead of the most qualified organization getting a particular tender, it is given to another company that had bribed the tenderer. This unethical and illegal behavior leads to disasters as the task in question is not performed by the most qualified person.
It is essential to point out that even though all illegal business practices are considered ethical, not all unethical business behaviors are unlawful. However, all play the same destructive role, which is misleading and scamming consumers and or shareholders.
Top 5 Tools to Integrate to Your Magento 2 Web Store
It takes much effort to start an online web store, but it takes even more effort to succeed. Unfortunately, over 70% of startup companies fail approximately ten years after their launch. And even if they are successful, there is always room for improvement. Alongside other mistakes, lack of necessary tools is one of the reasons for failure. The availability of a website is huge progress, but your business should have relevant tools to achieve better results. For example, how can you store and use customer data without a CRM system or manage the inventory without ERP? Here are five must-have solutions that should be integrated with your Magento 2 web store with the help of a Magento development company.
1. CRM Systems
The role of CRM solutions for eCommerce businesses shouldn’t be underestimated. They store lots of customer data – contact information, purchase history, products of interest, and interaction history. This information can be used by the marketing and sales teams of the company. They can plan targeted promotional campaigns, send marketing emails, and provide exceptional support.
2. ERP Systems
The second must-have tool is ERP software. Companies have different departments such as production, accounting, and human resources. Each of them uses its particular system because of which duplications often happen. ERP software eliminates these duplicates and the likelihood of mistakes by connecting all these systems used by different teams. As a result, businesses can monitor customer databases, stock, orders, and accounts payable in one place. It boosts productivity, eliminates mistakes, and automates the work.
However, it should be mentioned that ERP – Magento 2 integration isn’t an easy task. Make sure to contact a Magento development agency to connect your website to the system smoothly.
3. Inventory Management for Magento 2
Running an eCommerce web store is meaningless without the possibility of managing your inventory. It would help if you had a tool that handles order delivery, shipping methods, and returns. If you have warehouses in different locations, the system allows choosing the ones nearest to the delivery point. As a result, your business saves delivery costs and time. Moreover, the Magento 2 – inventory management tool integration can provide you with reports on best-selling products and most shipped destinations. It would help if you used this insight to improve your marketing campaigns.
4. Online Visibility Management Platform
You cannot ignore the need to optimize the Magento 2 web store for search engines on the Internet. All your financial investments and effort will go in vain if your website doesn’t appear in top results when someone searches for an item on Google. The optimization is an ongoing process. Online visibility management and analytical tools such as Google Analytics or SEMrush help businesses monitor the website performance. You can conduct a website audit, reveal its weaknesses and eliminate them. This way, your eCommerce website will stay on top of search results.
5. BI Tools
Customer data is a valuable resource that businesses possess. However, it’s useless if you don’t know how to utilize it. BI tools allow creating dashboards and reports to visualize the data. For example, if you provide coupons for the first purchase, you’ll see how many people claimed it and how many used it. In addition, you’ll be able to track which month or season is the most profitable one. Then, you can leverage these valuable insights and make data-driven decisions.
The mentioned tools are must-haves for running a successful Magento 2 webs store. The technology market offers different CRM and ERP solutions, BI tools, and inventory management systems. So, regardless of your business’s peculiarities, you can find a tool that suits you best.
Why Digital Marketing Is Important in the Gaming Industry
Digital marketing is hugely influential in helping users to get the most out of their gaming sessions
Nowadays it is common knowledge that a brand’s livelihood often depends on how well it is marketed to its consumers. And in the tech-savvy world in which we live, most of that promotional activity happens in the online environment, thus creating digital marketing. Although it may not be the first industry to come to mind when speaking about the need for this type of marketing, the business of gaming also relies on successful marketing tools to grow and reap continuous revenue.
These virtual efforts to spread the word about a gaming brand are done in many different forms, but in this article we will outline a few specific ways in which digital marketing presents itself in the industry, examining the benefits of these strategies and why gaming brands should keep employing them.
Stories Really Do Sell
Storytelling is a very powerful asset in the toolbox of marketing strategies. A brand’s ability to make a campaign come to life through the help of a compelling narration will never go out of style. In the gaming industry this has been done countless times and has garnered real monetary results. For example, in a successful marketing campaign entitled “Believe” for the release of Halo 3, the franchise took the fiction of a video game and made it real by telling a story about a historical hero in their commercial. In this way, consumers were even more inspired to go to the shelves and purchase the first-person shooter title to see the game with their own eyes. Plastered all over YouTube as well as many other websites and blogs, the commercial became a digital marketing sensation in just a few days.
Promotions Help to Retain Customers
Raising a brand’s awareness through interesting and creative stories isn’t the only way digital marketing presents itself in the gaming industry. Promotions are also used strategically to retain customers as well as attract new ones. One strong instance of this can be seen through the casino gaming websites of today. Here, virtual users can choose from a selection of classic table games like roulette and blackjack or spin the reels on a variety of different themed slot games. With slot titles, for example, many providers will offer their online customers the chance to obtain free spins as a reward or part of a promotion. This tactic has been proven to retain the number of participating online users and also spread the word to others who may be interested in the online casino gaming scene.
Marketing Creates Conversations
One of the biggest goals in marketing is to get people talking. You have done your job well if someone can’t stop chatting about your products, services or brand as a whole. Both of the above tactics are great conversation starters, but even going above and beyond videos and promotions can help to build authentic and fluid traffic straight to the thing that needs to be sold. In the gaming industry, this looks a lot like making use of gaming influencers to further promote a next generation console or new release. With this strategy, the flow of conversation amongst the target audience is natural and organic, leading to an increase in sales and entertaining, often budget-friendly campaigns.
Fresh and new marketing strategies are always welcome when approaching a new project or goal
SEO Strategies Dramatically Improve Visibility
Last but not least, every gaming brand in the industry should make use of SEO strategies in their digital marketing plan. Because search engines like Google and Yahoo! play such an important role in gaming, different brands must make sure that their SEO is varied and strong enough to improve their visibility in the massive pool of sites on the World Wide Web. Of course, SEO requires much time, preparation and keyword research to be effective.
All in all, there are many things involved with starting your own business, but if that business happens to be a gaming one, these successful marketing techniques should not be overlooked.
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