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Expert View: Why Hire AI Developers

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Boston Dynamics regularly releases more and more robots that are able not only to move independently, get up after falls, open doors, but also perform various everyday tasks. Scientists come up with revolutionary technologies, expand the capabilities of AI, and adapt it to interact with the outside world.

In recent years, artificial intelligence has been developing at an incredible pace.

It got to the point that some world-famous experts, including the late Stephen Hawking, have already predicted the death of humanity due to the uprising of artificial intelligence – just like in science fiction films of the early 21st century.

Such pessimistic predictions seem ridiculous, because so far artificial intelligence is only helping humans. Not everyone knows about this, but AI is already actively involved in business processes and even in some day-to-day tasks. Who is behind the introduction of artificial intelligence into our lives? Below are the most famous experts who develop artificial intelligence technologies for practical use and thanks to them you will know how to hire ai developers.

Jana Eggers

Certified specialist in mathematics and computer technology, renowned expert in the field of artificial intelligence. He is the CEO of Nara Logics, which uses AI to solve business problems.

An innovative system from Nara Logics analyzes information from neural networks in real time, compares it with data from the past, and studies all information in a structured and chaotic manner. After that, it:

  • identifies the interaction of various segments;
  • participants in neural networks;
  • determines which relationships in the neural network are stronger than others and which will become stronger in the future.

Simply put, the system analyzes trends, both current and outdated. Based on the analysis of huge amounts of data, the program from Nara Logics allows you to predict which actions planned by a company or business will be useful and which will harm.

Gary Marcus

World renowned programmer, writer and scientist engaged in the research of artificial intelligence. Head of AI Labs at Uber, which is developing an autopilot for cars, as well as developing artificial intelligence that can dynamically change routes and travel schedules depending on traffic, road conditions, and so on.

Uber is known for being one of the first to use autopilot on modern cars. In particular, on the streets of San Francisco, you can often find cars of the brands Volvo, Toyota, Ford and a number of others that are controlled by AI. According to experts, in about 10 years, cars driven by artificial intelligence will become a normal daily occurrence. Moreover, the technologies will make it possible to operate vehicles without a driver in the coming years, but the revision and adaptation of the legislation will take considerable time.

J.J. Kardwell

IT investor, founder of the predictive marketing company EverString. According to the consulting firm Gartner, on average, each business spends about 10% of money on marketing, but many companies do not analyze how efficiently they generate leads and how they can reduce costs. G.G. Cardwell and EverString are actively adopting AI-powered technology that lowers the cost of leads, improves the cost / benefit ratio of all marketing, and allows for an increase in the number of successful actions up to 70% – an unprecedented high by the standards of the advertising industry. It is possible that in the near future, artificial intelligence will begin to perform work related to the placement of banners, contextual and other advertising – at least thanks to EverString, there are all the prerequisites for this.

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Best Marketing Automation Software

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Automation is no continued thought a enjoyment. It is the resolution of any strong and effective business in the corporation. Although it may be that it is for shopping, as the “front line” of any firm, that the industrialization software resolution is most helpful.

If you want to learn more about marketing automation or are ready to automate your marketing department, then continue reading this article on the best marketing automation software on the market. Below is a short course on all the features of such a set of tools, followed by a comparison of the best email marketing software representatives of such software.

What is Marketing Automation Software?

Computerization

Marketing automation devices are a component of a more comprehensive software marketing platform. They allow you to set up automatic sequences of operations for a variety of tasks. Outwardly industrialization, you would have to perform certain duties yourself, gently, and clearly. This is why automation facilities are needed. They get on repeated jobs to keep employees’ experience and training.

So how does this all apply to marketing? Marketing self-regulation is based on email marketing campaigns, but it’s also associated with an abundance of social media ads and SMS marketing. It all starts with workflows, that is, workflows.

Work flows

Let’s explain with an example what workflows are. To get started, think about placing your ad on Facebook so that anyone who likes your page will notice it. When someone clicks on an ad, an automation workflow kicks in. He can send this person an e-mail with a link, and if he clicks on it, he will be shown individual information elements selected for this person, depending on his past behavior on the World Wide Web. Or, for those people who see the ad but do not open the email, a sequence of other automated actions can be done, such as sending such people a promotional email.

And all that happens in such a way that you do not need to do anything on your own. You are involved in the process only at key points.

Segmentation

Another useful tool is audience segmentation. You can use automation to make all your contacts grouped according to different tags. This capability is based on data that you have in your contact profiles or that similar software may collect from their company’s websites or from their social media pages. Also you can edit segments and create your own tags and groups.

ActiveCampaign

ActiveCampaign is sold as a means for automating customer service. Overall, that is one of the biggest programs out there. It joins a CRM method with email marketing as a component of a selling industrialization platform. ActiveCampaign combines answers to increase traffic, purchasing, and professional help. Thanks to this software, you receive property selling automation devices. These include automated workflows that can become drip shopping operations. Labels and buttons y may be assigned to clients in your CRM software.(nofollow) These capabilities enable you to target particular selling information that is aligned with the needs of your consumers.

ActiveCampaign has pricing plans. The cheapest one costs $ 9 per period and is billed annually. But for more severe marketing self-regulation, you most likely want the Plus program, which costs $ 49 for one month, billed yearly.

ActiveCampaign is best changed for:

  • people;
  • startups;
  • little and medium-sized companies;
  • E-commerce;
  • client contact administration;
  • selling industrialization;
  • segmenting the public;
  • guide requirements;
  • social media management.
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6 Myths about Website Localization

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The professional translation and localization industry has made great strides over the past decade. Machine translation technologies have appeared and are improving every day. For large and frequently updated projects, continuous localization is set up based on cloud translation management platforms.

There are many misconceptions about the translation industry. Technologies whose pros and cons can be explained in detail by any specialist working in the industry are far from being familiar to business owners and webmasters who are faced with the need to localize a website into a foreign language for the first time. In this article we will try to dispel some of the myths about localization, to help the participants of the process understand each other better.

1. Localization and translation are the same thing

Text translation is the basis of localization projects, but the concepts are still different. Providers of website localization services don’t just change the language: they also ensure functional and cultural compliance for a specific region. Functional content includes time and date formats, currency, weight units, and distance measurements. When we speak about cultural aspects we mean colors, local jokes, etiquette, symbols, rituals, myths, beliefs, and much more.

If your goal is to be authentic in your target market, then localization is your best option. 

2. Google translate helps you save money on localization

Google translate is a great tool for what it does, but website localization is not one of the things it is most useful for. Context is very important for a professional translation. A trivial example: “refrain” usually means “withhold”, but in the sphere of music it is more likely to mean a phrase that repeats several times. These are two completely different things – a human translator will understand, but Google translate may choose the wrong option.

Realizing the disadvantages of machine translation, some localization companies offer their clients a machine translation service with proofreading by a translator-editor to reduce the cost. However, the translators themselves shudder nervously about such projects, and try to refuse them, explaining that the quality of the translated text can be so low they will have to be translated again from scratch (to the translator’s detriment, because they are still paid not for the translation, but for the proofreading – which is cheaper). Therefore, when you agree to a machine translation with proofreading, you need to understand that it is unlikely a top specialist will be working on your project.

3. Professional translation = professional translators

A modern translation agency or localization company has not only a pool of professional translators, but also specialized localization platforms, translation memory, glossaries, and other translation technologies. These save time spent on translation, improve the quality of the translated text, and help ensure consistency across the entire project.

These solutions are also useful for clients: translation memory helps to save money on repeated words and expressions (which can be quite a significant sum, usually up to 20-30% of the total project cost).

4. Large language providers have higher translation quality

This misconception may have arisen from the abundance of advertising provided by translation agencies and localization companies. The translation and localization market is highly competitive. Of course, there are bona fide companies that provide high-quality translations, but there are others who reduce costs by hiring inexperienced and less professional specialists. The main problem in working with bureaus and agencies is that it is impossible to communicate directly with the linguists who are working on your project.

You can communicate directly with freelance translators, however. There are also nuances in working with them: first of all, there are quality control issues and, if the project is large and several people are working on it, you may face issues with complexity and management.

5. The more professional translators are, the faster they work

All people are different and their speed of work is different, and translators are people as well. The better the translator, the more dear their good name and reputation are to them, which means they are more responsible in their work. In addition, there are complex projects that require more attention and immersion in the context.

The norm for professionals is 2000-3000 words (10-12 thousand characters) per day.

6. The more translators, the better the quality

Actually, it is quite the opposite: the fewer translators work on a project, the better the quality. When there are many specialists, the number of errors and inconsistencies in style and terminology grows. The approach that works best is to have one or two translators working directly with an editor.

Website localization opens up new horizons for a business, almost literally. If you treat it responsibly and convey your message to the target audience authentically and convincingly, then you will significantly increase your likelihood of success in a new market.

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5 Tips for Penetration Testing

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Penetration testing is a simulation of an intruder’s actions to penetrate the Customer’s information system.

Thus, a penetration test can detect vulnerabilities in the protection of your network and, if possible, perform an indicative hack.

Penetration testing can be conducted with or without the knowledge of key information security personnel such as system and network administrators.  Executing a simulated attack without warning these employees will give senior management a real picture of the effectiveness of existing security measures.  However, if the server and network hardware has been poorly configured, or if security teams respond poorly to a simulated attack, such “undeclared” testing can disrupt the normal operation of the network.

For this reason, penetration tests are often divided into external and internal stages.  First, experts try to break into the perimeter, for example, by installing malware on workstations.  If this external phase is successful, they will coordinate with system administrators before proceeding to evaluate countermeasures against an internal attack.

Now let’s look at 5 necessary penetration testing steps.

Identify high-risk assets and business workflow

The first step is to identify the assets that are at risk.  This will greatly help in the future to understand the weaknesses and vulnerabilities of the organization.  For example, such testing specialists will be able to identify outdated versions or weak security during login.  It is also an excellent opportunity to identify vulnerabilities in sensitive data that could cause serious damage to the company in the future if it was compromised.

Vary pentest providers or expand their circle

It is necessary not to forget to periodically change specialists.  This is necessary in order to identify other problems.  Some specialists will find one problem, while others will open and find something completely different.  Therefore, one should not be afraid to go to other places.  Sometimes it may seem uncomfortable, but from a security point of view, it is a great option.

Know the IT and cybersecurity infrastructure

Cybersecurity is a term that was used ten years ago after the internet began to evolve in whatever way.  With cybersecurity, any organization or any user can protect their sensitive data from hackers.  Although he has been in the business of hacking at one point, he has actually used ethical hacking to implement cybersecurity in any system.

There is no doubt that the cybersecurity mechanism makes our work very simple, ensuring the availability of resources contained on any network.  A business or organization can face huge losses if they are not honest about the security of their online presence.  Because each technology has its own way of making things easier, so does network security.  This is a real way to make your job easier – to ensure data confidentiality, integrity and availability when needed.

Define what’s in the pentest scope

By sending the identification of all vulnerabilities, it is necessary to do another analysis to identify what should be within the pintest.  This will help determine whether the pintest will include only employee workstations or production servers in general, and much more.  Therefore, this point should not be overlooked.

Use the internet

The use of the internet will help facilitate this procedure.  There you can find various sites that are great for testing and penetration testing program.  Also, it is fashionable there to find any information you are interested in and to facilitate your work.

Conclusion

Traditional penetration testing is an essential element of cybersecurity for many organizations as it provides a robust measure of their security controls.That is why such tests must be done regularly and with the help of specialists, such as DataArt.

Protect your data now!

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