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Why Digital Marketing Is Important in the Gaming Industry

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Digital marketing is hugely influential in helping users to get the most out of their gaming sessions

Nowadays it is common knowledge that a brand’s livelihood often depends on how well it is marketed to its consumers. And in the tech-savvy world in which we live, most of that promotional activity happens in the online environment, thus creating digital marketing. Although it may not be the first industry to come to mind when speaking about the need for this type of marketing, the business of gaming also relies on successful marketing tools to grow and reap continuous revenue.

These virtual efforts to spread the word about a gaming brand are done in many different forms, but in this article we will outline a few specific ways in which digital marketing presents itself in the industry, examining the benefits of these strategies and why gaming brands should keep employing them.

Stories Really Do Sell

Storytelling is a very powerful asset in the toolbox of marketing strategies. A brand’s ability to make a campaign come to life through the help of a compelling narration will never go out of style. In the gaming industry this has been done countless times and has garnered real monetary results. For example, in a successful marketing campaign entitled “Believe” for the release of Halo 3, the franchise took the fiction of a video game and made it real by telling a story about a historical hero in their commercial. In this way, consumers were even more inspired to go to the shelves and purchase the first-person shooter title to see the game with their own eyes. Plastered all over YouTube as well as many other websites and blogs, the commercial became a digital marketing sensation in just a few days.

Promotions Help to Retain Customers

Raising a brand’s awareness through interesting and creative stories isn’t the only way digital marketing presents itself in the gaming industry. Promotions are also used strategically to retain customers as well as attract new ones. One strong instance of this can be seen through the casino gaming websites of today. Here, virtual users can choose from a selection of classic table games like roulette and blackjack or spin the reels on a variety of different themed slot games. With slot titles, for example, many providers will offer their online customers the chance to obtain free spins as a reward or part of a promotion. This tactic has been proven to retain the number of participating online users and also spread the word to others who may be interested in the online casino gaming scene.

Marketing Creates Conversations

One of the biggest goals in marketing is to get people talking. You have done your job well if someone can’t stop chatting about your products, services or brand as a whole. Both of the above tactics are great conversation starters, but even going above and beyond videos and promotions can help to build authentic and fluid traffic straight to the thing that needs to be sold. In the gaming industry, this looks a lot like making use of gaming influencers to further promote a next generation console or new release. With this strategy, the flow of conversation amongst the target audience is natural and organic, leading to an increase in sales and entertaining, often budget-friendly campaigns.

Fresh and new marketing strategies are always welcome when approaching a new project or goal

SEO Strategies Dramatically Improve Visibility

Last but not least, every gaming brand in the industry should make use of SEO strategies in their digital marketing plan. Because search engines like Google and Yahoo! play such an important role in gaming, different brands must make sure that their SEO is varied and strong enough to improve their visibility in the massive pool of sites on the World Wide Web. Of course, SEO requires much time, preparation and keyword research to be effective.

All in all, there are many things involved with starting your own business, but if that business happens to be a gaming one, these successful marketing techniques should not be overlooked.

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Qualities of Salesforce Consulting Companies

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Salesforce consulting services are some of the most sought-after services across a variety of industries. Businesses relying on Salesforce CRM and other software solutions increasingly bring Salesforce experts into their teams to take advantage of their expertise.

With the right Salesforce consulting partner by your side, you can connect with customers in more meaningful ways and take a road to long-term business growth.

And if you’re planning new project implementations or software integrations, your Salesforce partner can hook you up with custom solutions and ensure your innovation phase bears fruit.

To select the best Salesforce partner for your business, make sure they bring the following key qualities to the table.

Salesforce Certifications

Many agencies offering Salesforce consulting services claim to be the experts but provide little to no proof of their expertise. One of the best ways to ensure you’ll get a top-notch service is to check for Salesforce certifications, which are the leading SaaS company’s seals of approval.

Reputable Salesforce consulting companies have employees who have earned multiple Salesforce certifications. Some of the most important to look for include:

  • Certified Administrator
  • Sales Cloud Consultant
  • Service Cloud Consultant
  • Experience Cloud Consultant
  • Platform Developer
  • Data Architecture and Management Designer
  • Integration Architecture Designer
  • Certified Technical Architect
  • Marketing Cloud Consultant
  • Marketing Cloud Developer

Nearly all of these certifications are a must for most projects, so make sure your chosen company has them.

Experience and Expertise

Salesforce certifications showcase expertise, but they may not be enough to help you make your pick. You need to gain a clearer insight into your potential partner’s skills and experience.

That’s where their previous projects come in. Ask if they could provide you with examples of their previous work, and maybe even some references. Any available project demo or documentation should tell you more about their experience and expertise in your business field.

Check their previous and current clients’ reviews and testimonials, too, and don’t shy away from contacting them directly. Their experiences with your prospective partner will help you know what to expect and if they might be the right fit for you.

Ability to Understand Every Client’s Needs

One of the best qualities of reputable consulting partners is understanding their clients’ business needs. Only after getting a solid grasp of your goals and objectives will they be able to realize your vision.

Find a consulting partner who will go above and beyond their call of duty to achieve your project goals. Make sure they can look at the big picture to provide you with real value for long-term business growth.

You don’t need someone who will focus only on project execution within a specified time frame and let you figure out the rest yourself. Many consultants will stick around to ensure you know what to do next and have everything ready to go, even after the go-live process and the end of the contract.

Strong Communication Skills

The previous quality goes hand in hand with this one. A consultant with excellent communication skills is a must for your project’s success.

Your Salesforce consulting partner must be able to convey ideas, discuss strategies for your goals and challenges, help you make smart business decisions, and facilitate a seamless information flow across all relevant departments.

They should be able to train employees on all the necessary Salesforce tools they will use. Without their strong communication skills, your team might end up shooting in the dark.

Excellent Problem-Solving Skills

A proficient Salesforce consultant has excellent problem-solving skills. They’re able to look at every problem from different perspectives to come up with the best solution for solving it.

They infuse the process with innovation and creativity, ensuring they develop the most effective strategies for taking your company to new heights. In doing all that, they focus on cost-effective solutions that deliver quick results and lead to long-term growth.

Clear Onboarding Process

Competent Salesforce consultants have a transparent onboarding process that sets you up for success from the get-go. They carefully plan for every project task, guiding you every step of the way and leaving nothing to chance.

Before you partner with anyone, make sure their Salesforce client onboarding process is clear so that nothing gets misdirected. Don’t hesitate to ask any questions you may have during the initial consultation to learn everything about their process.

Some of the essential steps should include:

  • Defining your goals and objectives
  • Establishing the necessary criteria for success
  • Learning about your requirements
  • Change control and management
  • Salesforce solution delivery
  • Salesforce testing
  • Salesforce training
  • Product launch
  • Knowledge transfer
  • Business analysis
  • Ongoing support

Conclusion

There are thousands of Salesforce consulting partners out there, so picking one may seem a bit overwhelming. You wouldn’t want to get stuck with someone who lacks the necessary skills and expertise to ensure successful project execution and completion.

Luckily, you can narrow down the list by focusing on all the qualities above. That’s a tried-and-true method for choosing the right Salesforce consultant for your needs and getting a high-quality service.

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Things to Know About Building the Best Leaflet Distribution Strategies

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Printed leaflets are some of the most effective and outstanding ways to promote your business. This marketing strategy can provide amazing benefits to your brand, like raising awareness and reaching out to your target audience. In addition, its efficiency often increases by planning a large-scale leaflet distribution to reach as many people as possible. 

Conceptualising the right distribution plan for your leaflet will ensure that your efforts and resources to create the best leaflet will not go waste. It will also help if you work with a reliable distribution service provider for a faster and more systematic process. Learning about the basic information about distributing leaflets will also ensure the success of your marketing efforts. 

#1: Know the Right Ways to Distribute Leaflets 

There are three ways to distribute printed leaflets to your target audiences. It includes: 

  • Door-to-door Approach – Sending leaflets to your customer’s letterboxes is one of the most traditional ways to hand out leaflets. According to a 2018 report from the Direct Marketing Association, 60.5% of home occupants will most likely read a leaflet sent to their address. 
  • Face-to-face Approach – Another common strategy used by leaflet distribution firms is giving it straight to the customers. If you plan to use this approach, you must study the perfect timing and location to reach as many customers as possible. You may also schedule your distribution activity during the special events in your community. You only need to ask permission from the authorities if you want to distribute your marketing materials in public. 
  • Business-to-business Approach – Depending on your brand, products, or services that you offer, you may also deliver your printed materials directly to other businesses so they can help you distribute them to their clients. You may either put it on their counters or post it on their bulletin boards so their customers will also notice your announcement. 

#2: Inquire If You Need to Ask Permissions 

When distributing leaflets, flyers, or other printed marketing materials, you must also think about the laws and regulations in your community before conducting the activity. 

Leaflets are considered as “free literature” handed out in the streets. However, you need to apply for a license in most places, so the authorities will not apprehend you. Some areas may also require you to pay specific fees when distributing during an event.  

#3: Choose the Right Distribution Service Provider 

Another crucial step to consider when planning to distribute your leaflet is to pick the best service provider to do the job. You may check out their websites to know if they are worthy of your trust. 

Some of the things to check out when looking for the best distribution company for your printed materials include: 

  • Maximum and minimum number of leaflets that they can distribute for you
  • The process of collecting the materials from your office to distributing the items to your clients
  • Reviews and feedback from their former clients 
  • The reviews about the company posted on social media

Once you feel satisfied with the information about the service provider, you can ask them to send you a no-obligation quote to check out the prices and services they offer. It will help you choose the right one that meets your requirements.  

After finding the best service provider for your printed material distribution needs, you will also need to keep track of the success of your flyer and leaflet distribution to ensure that it serves its purpose. It will also help if your service provider will give some information about your client’s response from your marketing efforts to determine if you need to keep your approach or improve your strategies for better marketing. 

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Top Benefits of Custom Branded Packaging

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Before, companies could put products in unmarked boxes and ship them out to different clients. The truth is that these days are gone, your business first impression matters, unfortunately not every day will you be lucky to get a second chance to impress. Custom packaging is one of the cost-effective and remarkable ways to impress your clients and create a good impact on your brand. As a result, you will enjoy increased leads through referrals, social media platform sharing, double your revenue, and enjoy significant brand loyalty.

Are you wondering what custom packaging is? Well, this is a type of packaging that is exclusively tailored from zero to meet a particular company’s exact needs, Instead of using the standard predesigned boxes where your product may fit inside. Custom packaging is a precise process that includes adjusting a packaging to the exact shape, style, size, material, colors, vanish, among other specifications. If you’re wondering why a custom package is essential, this article will explain the incredible benefits of custom packaging for your business;

1. First Impression

Custom packaging is your first business impression. When a consumer is buying a product for the first time from a company, their first reaction can determine where they are impressed or not. Your packaging should look elegant, soft, and be informative such that even before your client can open the packaging, they can tell more about it. You want to create a great impression about your brand; your one-time opportunity is through custom packaging.

2. Marketing Tool

You can use customized packaging as an additional marketing tool for your business brand. You want to present your brand as high-end and classy; you can achieve this through proper packaging. Use the best colors, materials, and professional positioning of various elements and printing processes and you will have the perfect packaging solution. Your business brand has a unique story. You must remain relevant and connect with your clients specially and uniquely so that they will not forget your brand any time soon. Use customized packing as a significant aspect of your brand’s personality. Please work with the best custom branding company to tell your story through professional packaging. See sites like https://boxxd.com.au/ tochoose packaging experts. 

3. Professional Image

The business world is competitive. When you are selling your products, you must stand out from the rest to stay ahead of your competitors and stay in the game. One way you can achieve this is through high-quality packaging. If you put a little effort into perfecting your packaging, you will not have issues enticing new consumers. If you are a startup company, always keep this in mind. Custom packaging your products makes them stand out.

Once you have decided, you need to find the best company qualified to provide you with the best packaging solutions. You can search on the best online platforms like boxxd.com.auand find some of the best companies in the industry to offer you custom packaging services. Ensure that the company is experienced and also has a good reputation in providing exceptional custom packaging services. Evaluate different packaging firms to ensure that you choose the one with professional skills to provide custom packaging services.

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