Do you have a business outlet like a shop? Or are you a newbie trying to set-up an online store for the first time? Maybe you are a business trying to shift to e-commerce due to the pandemic. No matter what your situation is, this article is going to be your complete guide about setting up your e-commerce business and increasing your sales growth for the long run.
Numerous factors are involved in making your e-commerce business a success. It is not something that takes place overnight! Patience is the key, but there are some business practices that you will have to implement to get to the top!
So, check out the e-commerce business practices to follow below!
1. Shorten the Delivery Time
Whenever customers are ordering something from an e-commerce website, they are always wondering when their products will arrive at their doorstep. Please resolve this issue of your customers and provide them with faster shipping. You will be able to get a competitive advantage over other e-commerce businesses. You can implement this strategy in your e-commerce business after researching about the time your competitors take to deliver the products at the doorstep of their customers.
After that, you can boost your delivery time by implementation optimization strategies for the timing of delivery. You can then let your customers know that you are providing faster shipping to them for their every purchase. No matter how many items a customer is purchasing, provide them with faster shipping, and take your e-commerce business to the next level.
2. Introduce More Payment Methods
Do you want your e-commerce business to be a success? The best way is to provide as many conveniences as you can for your customers. By its implementation, your customers will be able to trust your e-commerce website and always order from your website. Brand loyalty is significant, and you will be able to gain a lot of customers after developing a trusting relationship with them.
So, make sure that there are many payment options available to your customers. Are you offering only one payment method right now? Take your e-commerce business to the next level by introducing other types of payment methods on your e-commerce website. Your payment method will be complete on your e-commerce website after introducing credit card, debit card, and cash on delivery payment methods.
3. Revamp the Packaging
Many businesses around the world attract customers globally by their attractive packaging. Let’s be honest that no customer wants to purchase a product that is not presented very well. Presentation matters a lot, and it can have a lasting impact on the customers’ minds, especially e-commerce business customers.
Take your e-commerce business to the next level by revamping the packaging in which you are shipping your items to your customers. A good strategy would be to implement the usage of eco-friendly and paper bag packaging to the customers who are ordering from your e-commerce website. This way, you will be able to create a positive impression of your e-commerce business and introduce recyclable packaging in the market for your customers.
4. Improve Customer Relationship Management
No e-commerce business can be a success without having a trusting relationship with the customers. If a business does not have a trusting relationship with their customers, they will not develop brand loyalty for the e-commerce business. The interaction with the customers should always be a top priority for every business. This is how they will be able to increase their e-commerce company’s profitability.
You can increase your company’s profitability by the implementation of customer relationship management strategies within your e-commerce business. To fulfil this purpose, you can hire staff for managing customer relationships through your e-commerce website and always be available to have a chat with the customers. This way, there will be someone to answer all the queries of the customers through the e-commerce website.
5. Improvise the Brand Related Marketing Strategies
Do you want to give the profitability of your e-commerce business a boost? You can improve the brand-related marketing strategy of your business. Do this by indulging in different marketing campaigns and activities happening on social media. You can take your e-commerce business to the next level by having collaboration with influencers on social media platforms like Instagram.
Customers are always looking forward to purchasing the best items that are going to bring convenience to their life. So, to fulfill this purpose, expertly implement the marketing strategies and let the customer know how your products will bring value to their lives.
6. Get an SSL Certificate for Your Website
An SSL certificate holds significance for your e-commerce website. It is a digital key that proves you own a website. Just like there are verified accounts on social media and platforms like Twitter, an SSL certificate is a verified tag that proves that e-commerce business is authentic.
It is necessary to get an SSL certificate for the website. In this way, create a reliable and trusting relationship with your customers. The customers will know that they are shopping from an authentic website with the verified ownership of a public key. Once you have done all the things that you need to do for your website, the next most important thing should be to get an SSL certificate.
7. Invest in Search Engine Optimization
Whenever a business owner creates an E-commerce website, the most important thing for them is the website traffic. Website traffic is the number of customers that are visiting your e-commerce website daily. To ensure the maximum amount of website traffic, you need to invest in your website’s SEO optimization. It includes off-page SEO, on-page SEO, and mobile optimization.
Hire a skilled search engine optimization for your website and improve your website’s ranking in the search engine pages and results. Do you want your website to rank on the top of the search engine pages? Then make sure it is SEO optimized! Customers are more likely to click on your website if it is at the top. Take your e-commerce business to the next level by investing in a skilled search engine optimizer to help you out!
8. Indulge in Social Media Campaigns
Social media is very powerful when it comes to the marketing of e-commerce business products. Do you want to increase the profitability of your e-commerce business? Do this with the power of social media! Indulge in collaboration with social media influencers on platforms like Instagram.
After doing this, you will be able to boost the profitability and sales of your e-commerce business to a great extent! Other than that, you can also run paid advertisements on social media platforms like Facebook and Instagram. You can choose the age and region of the audience that you are trying to attract. It will be beneficial for the sales and growth of your e-commerce business online.
9. Hire Staff for Email Marketing
Your e-commerce business is more likely to succeed when you try out all different sorts of marketing strategies and techniques for the growth of your business. A great technique is to target your audience with the help of email marketing. You can hire the expert staff of email marketing and target your audience by sending them attractive and professional emails.
Announce discount coupons to your customers if they click on the links sent to them by your website through emails. More people will subscribe to your monthly newsletter and take advantage of the coupons that you have for them. You will see a great amount of growth with the help of email marketing for your e-commerce business online.
10. Try out Different Advertising Strategies
When it comes to selling products, online presence matters a lot. Attract your customers by using different marketing techniques and advertisement methods for your e-commerce business. Do you want your business to succeed and grow? Try out other advertising methods! These methods can include TV commercials and paid advertisements on platforms like YouTube and social media.
With the help of attractive and smart advertising, increase the traffic on your e-commerce website. As a result, the profitability and sales growth of your company will also start to increase! Do try this strategy by managing the paid advertisements smartly.
Having an e-commerce business is different from having a physical outlet for selling products. Due to this reason, you need to implement particular strategies for the marketing of your business to ensure the further profitability and growth of your e-commerce business.
After the implementation of the business and marketing strategies that we have discussed above, you will be able to increase the sales growth of your work to a great extent! If you have already developed a website for your e-commerce business, start working on implementing the points discussed above for further growth of your virtual business.
Top Tips for Simplifying the Checkout Process for Your E-Commerce Store
The checkout is the last step a customer has to take in a sale. You would be surprised at the number of people who click away from their basket simply because there are too many steps to the checkout, or it is too overly complicated. Checkout needs to be straightforward and easy to navigate, whether it uses a simple payment scheme or offers something like buy now pay later. Here are some tips to help you simplify yours.
Settle on Your Payment Methods
Offering a lot of payment methods can be good if it truly gives your customers variation. Not everyone might have a credit card or could not want to use their bank cards for shopping online. Some might want to take advantage of a buy now pay later scheme you might offer. Others might want to use an e-wallet system like PayPal.
You need to settle on the payment methods that you want to offer in your business so you are then able to focus on improving the checkout process. Some methods will need extra support, others might need you to pick a certain widget. Before you even begin to simplify the overall checkout process, make sure you know which payment methods you want to use.
Remove the Need for Registration
You should certainly offer the option for registration. A customer might be very impressed with your brand and will want to come back again. Allowing them to register an account means that they can store certain pieces of data and make the next checkout process a bit easier for them to manage. However, there are many customers who will not want to go through this process.
For this reason, you should make sure to offer a guest checkout. A signup process can be quite lengthy, and you don’t want a customer to abandon their cart simply because they are faced with filling out this form. Guest checkout allows them to quickly purchase whatever they might choose, and they can then decide to make an account later if they so wish to.
Put in a Back Function
Nothing can be more frustrating than being hit with a “form resubmission” request when you are just trying to click backward to check something out that you might have got wrong. Mistakes happen, we can accidentally enter the wrong address or use the wrong domain in an email address. It is important that someone is able to click backward on their basket without messing things up too much.
Therefore, it is important that they are able to navigate backward easily, through links provided on the page itself or by using the browser’s back button, and that they are able to do so without messing up the basket. Should they leave the checkout by accident or deliberately, you need to make sure that they are able to return to the checkout with their basket intact.
Keep the Checkout Interface Simple
You might have adverts scattered around other pages on your site, but the checkout is not the place for them. It can be a good idea to maybe throw in some last-minute tempting deals on the page where customers review their basket, but when they step beyond this point things need to be a little different.
You need to ensure that the checkout is as simple as possible. Try to get rid of any links that don’t relate to the purchase process directly. They should be put on tracks that will direct them through to a completed purchase and it should not deviate in any way. With a checkout that is as free as possible from distractions, you will hopefully see many more conversions and fewer abandoned baskets.
Add a Progress Indicator
Many checkouts will stretch across multiple pages. It is often convenient to separate things like shipping information from financial data. However, it can be frustrating to have to just click through page after page. Your checkout might not even be that long, but it can seem like an eternity of form-filling to a customer in the dark.
The easiest way to negate this is by adding a progress indicator to the top of the page. This will tell them exactly how many more steps they have to take to be able to finish the checkout process and can avoid them choosing to leave due to frustration. Try to keep this progress bar simple, and make sure it lists all the steps they will need to take.
These are just some of the things that you can do to properly simplify the checkout process for your e-commerce shop. Since this is where you will pull in revenue, you need to avoid actions and choices that will result in your customers choosing to click away instead of completing their purchases. Try to look at your current checkout through the eyes of a customer, and establish where some of those changes need to be made.
Top 3 Price Monitoring Challenges
Today, the world is highly commoditized and new products are being launched each day. Every business wants to get noticed not only for their products but also for their pricing. Besides, more and more customers have increased price awareness.
Hence, if you want to experience consistent growth in the e-commerce market, you need to focus on the continuous adaptation of your prices. This means that you need to keep an eye on your competitors so you can make the right pricing decisions.
Price monitoring is basically studying the competition to know which pricing decision to make that will make you stand out. Nevertheless, price monitoring has its downfalls.
Why is Price Monitoring Important?
Having a price monitoring strategy in place can give you a competitive advantage and help you meet your business goals. It can help you know competitors that are similarly positioned and those that are differently positioned in terms of pricing. Strategic price monitors are also helpful for identifying your most important competitors and give you insight into their competitive behavior in the marketplace.
Effectual price monitoring in the e-commerce space can be done using tools like web crawlers and web scrapers. When employed correctly, these tools can help you acquire accurate and relevant pricing information so you can set prices for your products that will make you stand out.
Challenges of Price Monitoring
Most of the challenges with price monitoring are posed by accessing and matching data. Some of these challenges include:
One way that a business can get competitive is by observing the marketplace prices. Price monitoring is a powerful tool that needs to take place hourly, weekly, or on a monthly basis. Frequent price monitoring will give you fresh and relevant data so you can gain maximum advantage.
However, the world of e-commerce is highly dynamic and is subjected to change in different seasons. For instance, the pricing during sale peak may not be the same during off-peak. Most businesses constantly change their pricing in a bid to stay competitive and be updated with the changes.
Therefore, it can be a challenge to acquire accurate pricing information. This is especially true you’re your company needs updated information in order to make informed decisions.
Nevertheless, the scalability issue can be solved by building a customized solution that can help you build exactly what you need. To ensure this, work with a proxy that lets you adjust the scale of scraping by describing the data, the matching algorithms for the product, and the frequency.
By building customized solutions that are highly accurate and flexible, you will be able to collect relevant pricing information to meet your needs.
2. Differences in Website Layouts
Usually, some e-commerce companies have website layouts that differ from one page to another. This makes it difficult to effectively employ price monitoring strategies. Also, some competitors store their pricing information in different product pages or some of their products can go out of stock.
This can lead to missing or inaccurate data when collecting data. If dropping such competitors is not an option, then you need to find a solution that will help you gather accurate data irrespective of the website layouts. You may also encounter issues during the matching of crawled data because the prices may vary for different products.
In such cases, you may need to develop parsers for each page that you want to retrieve data from. Nonetheless, this solution may not be very effective if the websites that you are targeting keep changing their layouts.
Thus, it is crucial to use a real-time crawler that includes an e-commerce parser. A good web crawler will gather pricing information on different pages using parsers that don’t require frequent maintenance on your part. Additionally, there are proxies that can help you collect the pricing data notwithstanding the website design.
The acquisition of data from websites in different geographical locations is another challenge. If your competitor is from a different location, accessing pricing and product information from their websites may be as easy as acquiring information from a company in the same location.
Besides, some websites have restrictions that make it difficult to access their information if you are out of a certain geographical location. This is where proxies come in handy. Proxies can bypass geographical blocks and give you access to websites all over the globe regardless of your IP address.
Over the years, the world of e-commerce has experienced a great transformation from manual competitor monitoring to automated price monitoring. Technology like crawlers has made it possible to get reliable data from websites throughout the world.
However, as we have seen above, there are challenges associated with the automated process. To overcome these challenges, you need to invest in the right proxy. The best UK proxy will let you perform web scraping and web crawling to effectively monitor and track prices. Follow the link here to get more information about the UK proxy.
Top 5 Tools to Integrate to Your Magento 2 Web Store
It takes much effort to start an online web store, but it takes even more effort to succeed. Unfortunately, over 70% of startup companies fail approximately ten years after their launch. And even if they are successful, there is always room for improvement. Alongside other mistakes, lack of necessary tools is one of the reasons for failure. The availability of a website is huge progress, but your business should have relevant tools to achieve better results. For example, how can you store and use customer data without a CRM system or manage the inventory without ERP? Here are five must-have solutions that should be integrated with your Magento 2 web store with the help of a Magento development company.
1. CRM Systems
The role of CRM solutions for eCommerce businesses shouldn’t be underestimated. They store lots of customer data – contact information, purchase history, products of interest, and interaction history. This information can be used by the marketing and sales teams of the company. They can plan targeted promotional campaigns, send marketing emails, and provide exceptional support.
2. ERP Systems
The second must-have tool is ERP software. Companies have different departments such as production, accounting, and human resources. Each of them uses its particular system because of which duplications often happen. ERP software eliminates these duplicates and the likelihood of mistakes by connecting all these systems used by different teams. As a result, businesses can monitor customer databases, stock, orders, and accounts payable in one place. It boosts productivity, eliminates mistakes, and automates the work.
However, it should be mentioned that ERP – Magento 2 integration isn’t an easy task. Make sure to contact a Magento development agency to connect your website to the system smoothly.
3. Inventory Management for Magento 2
Running an eCommerce web store is meaningless without the possibility of managing your inventory. It would help if you had a tool that handles order delivery, shipping methods, and returns. If you have warehouses in different locations, the system allows choosing the ones nearest to the delivery point. As a result, your business saves delivery costs and time. Moreover, the Magento 2 – inventory management tool integration can provide you with reports on best-selling products and most shipped destinations. It would help if you used this insight to improve your marketing campaigns.
4. Online Visibility Management Platform
You cannot ignore the need to optimize the Magento 2 web store for search engines on the Internet. All your financial investments and effort will go in vain if your website doesn’t appear in top results when someone searches for an item on Google. The optimization is an ongoing process. Online visibility management and analytical tools such as Google Analytics or SEMrush help businesses monitor the website performance. You can conduct a website audit, reveal its weaknesses and eliminate them. This way, your eCommerce website will stay on top of search results.
5. BI Tools
Customer data is a valuable resource that businesses possess. However, it’s useless if you don’t know how to utilize it. BI tools allow creating dashboards and reports to visualize the data. For example, if you provide coupons for the first purchase, you’ll see how many people claimed it and how many used it. In addition, you’ll be able to track which month or season is the most profitable one. Then, you can leverage these valuable insights and make data-driven decisions.
The mentioned tools are must-haves for running a successful Magento 2 webs store. The technology market offers different CRM and ERP solutions, BI tools, and inventory management systems. So, regardless of your business’s peculiarities, you can find a tool that suits you best.
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