Product descriptions are an essential part of the e-commerce business. However, just writing them with no thought doesn’t do any good to the company. A good SEO-optimized product description is one of the most critical factors for ranking. While you can use loads of SEO tools to optimize the content on our pages, you need to make sure that the way we write our product pages is also SEO-optimized. An extended product description that doesn’t include essential phrases will not help you get more sales.
It would help if you wrote a product description in such a way that it attracts potential customers. It should engage, persuade, and inform. The customer should feel like he has received all the information about the product before he decides to buy it or not.
It’s easy to write SEO-optimized descriptions, and the right product description software can help you do so. This blog post guides on the best ways to write SEO-friendly product descriptions.
1. Write for the Target Audience
Product descriptions should convince the buyer to buy the product. Therefore, write the product description in such a way that it meets the buyer persona’s needs. It entices the reader to purchase the product. For the product to rank on the search engines, the description needs to show how it will solve the buyer’s problem, what makes it unique, and its components. Therefore, your product description should be able to answer the searcher’s query. It makes the report usable for the buyer.
Researching the target market is necessary to ensure you are catering to their needs. It enables you to know the market trends and customers’ preferences. Also, ask yourself what they would want from the product, how they would feel about it. It would help if you also researched the competition. Make sure you are not just repeating what the competitors have done but must differentiate the product description from theirs.
2. Include Benefits and Key Features
There is a lot of competition as many people are putting their products on the market. Ensure your products stand out from the masses by highlighting the critical features of your products in the description. The benefit it has to the user should accompany the features. For example, if you write a description of an air fryer, you write these: Removal cooking parts for easy cleaning and grease stain removal.
People will always buy products that promise to be of value to them. And therefore, highlighting the benefits shows them the value they will get from purchasing the product. Get the attention of potential buyers by listing these features and benefits to enable reading through them quickly.
Be careful not to exaggerate the features and benefits of the product. People read online reviews of products to determine if the advertisements are accurate or not. If your product does not meet the standards in the description, people lose trust in the development and the company. It is malpractice when you claim to be what you are not. Remain as realistic as possible in your description to avoid negative consequences.
3. Target Strategic Keywords
The goal is to increase the likelihood of a customer clicking on the product and buying it. You achieve this by using the right keywords for the particular product. The more common words you use for the keyword, the better it will rank on the search engines. Therefore, ensure that you use words that people are more likely to use in the search engine. It enables customers who are searching to find your content quickly and what you are offering.
There are different keywords that you can use for one product. For instance, if you are selling diamond rings, include keywords like “engagement rings” or “diamond rings” or “buy diamond rings in Ohio.” Many keyword search tools can help you come up with low competition keywords that rank. Such software includes Ahrefs, SEMrush, Moz Keyword Explorer, and Ubersuggest.
Do not stuff the description with keywords, which may lead to flagging as spam or irrelevant information. Also, overstuffing confuses the SERP engines. Restrict yourself to writing the keywords in the title, body, meta description, URL, and image tags.
4. Keep It Short and Simple but Engaging
A good product description should have between 100 to 300 words. Let it be long enough to capture the essential details of the product but short enough to keep the reader interested. Ensure you use engaging words that will hook the reader to your site for longer. Use simple sentences that are clear and easy to understand and read. Research shows that an average American reads content that is at the level of 7th to 8th grade. So, ensure your content is of this level or below to capture everyone.
Most people have limited time to read through paragraphs of information, so ensure that the sections are short and concise. Include headings and subheadings to make the workflow well. Use bullets when writing essential features that should capture the reader’s attention.
Use clear and unique images that have a title to capture the reader’s attention. The tags of the image should contain a keyword.
5. Write a Call-to-Action
A well-written product description without a call-to-Action (CTA) is incomplete, as it does not guide the reader on what to do. Be creative when writing a CTA. The call to action should be concise and clear. It needs to tell the reader what to do and encourages them to click on it. If your description is convincing and has a high-quality CTA, you will get more clicks and leads. It means more revenue and sales. Poorly written CTA cancels all the work done in the description.
Some that you can use include ‘Add to Wishlist,’ ‘Add to Cart, ‘Subscribe Now!’, ‘Click to activate your free trial’ and ‘Don’t miss out!’.
Making your product descriptions SEO-friendly is a great way to improve their visibility to your customers. A good product description should be unique to stand out from competitors. It should include the key features of the product and their benefits to the buyer. It would help if you also wrote it to rank well with search engines for keywords. An excellent place to start is by knowing who your target audience is and what they want. Include all relevant insights about the product, like size, color, material. Provide links where available and when appropriate so that readers can learn more or buy straight away.
Why Is It Important for a Sportsbook to Have a Betting App?
In recent years, the sports betting business has encountered a number of legal obstacles. As of January 20, 2021, sports betting is still banned in a number of states and jurisdictions throughout the United States. As a bonus, the sports betting sector continues to expand and emerge through mobile application development despite several hurdles and cautions in the past.
The worldwide gambling industry’s fastest-growing segment is sports betting. A CAGR of 6.9 percent predicts that by 2023, it would have a significant portion of the $92.9 billion global markets. A worldwide coronavirus (COVID-19) epidemic seems to be restricting the need for gambling, but sports betting continues to expand since new and easy online sports betting applications programs are being created.
Finally, there are various top sporting gambling applications on the market, thanks to the legalization of mobile betting apps.
Mobile phones were formerly seen as a luxury. However, this is not the case any longer. Because of the high demand, smartphone manufacturers are releasing new models on a near-monthly basis in order to keep up with the ever-changing demands of the public. There are cell phones available for any budget nowadays, and they provide easy access to the internet, vital information, and a large range of apps. Today, smartphones are utilized for a wide range of purposes, including entertainment, banking, trade, and more.
People are also benefiting from the introduction of 5G or fifth-generation technology, which provides them with quicker download speeds, greater connection, and speedier banking, as well as a better overall experience. Increasing numbers of firms are making investments in order to take advantage of this trend and offer consumers better apps.
The transformation that has occurred in the last several years has been a key driver in the industry’s development. People used to gamble for pleasure in conventional poker rooms, casinos, gaming parlors, bookmakers, and bookies. Those days are long gone, but the betting culture endures. Calls were also used to make a number of wagers. However, things have changed.
There are still land-based casinos and sportsbooks, they haven’t vanished. Gambling sites like Las Vegas, Atlanta, and Georgia, remain popular tourist attractions. There are millions of individuals that go to these places to enjoy the opulent casinos. However, it’s also a certainty that revenues at a number of brick-and-mortar casinos have fallen down. Mobile sports betting applications are a major contributor to this, especially now when bettors can find a dozen of apps to choose from in order to gamble comfortably in their homes or while traveling, unlike the land-based casinos where betting is only permitted inside the premises. As more nations and provinces legalize online sports betting, land-based betting outlets are likely to dwindle further in the coming years.
Land-based gambling is outlawed in a number of nations. Despite this, there is a catch. There are a few of them that allow customers to make bets through offshore online sports betting platforms and mobile betting applications. This sector has grown as a result of the proliferation of electronic devices, including laptops, desktop computers, tablets, and mobile phones. It has also been legalized in numerous nations and provinces recently.
Several systems are available to help sportsbooks run their businesses and produce revenues, while also providing an exceptional betting experience for their customers. In the eyes of many bettors, gambling is still an enjoyable pastime, and for others, it’s a significant source of revenue.
If you wish to utilize a mobile betting app, you must have Android or iOS installed on your smartphone. You won’t be able to use any applications on other mobile operating systems, even if they’re getting more popular. Apple’s iOS is supported by certain casinos and bookies whereas Android is supported by most platforms. The following are some advantages of utilizing this OS’s mobile app.
Convenience – Convenience is a big factor in why so many people wager on sports using their cellphones. There are a few components needed to run a mobile phone, it is lightweight, can be taken anywhere, and is widely accessible. Users will be able to make wagers on the fly, which enhances the whole betting experience.
User Experience – The responsiveness of all sports betting systems is undeniable. A wide range of devices are supported by every sports betting site. While responsive websites accomplish the work, the intended result or user experience isn’t provided by them. With the advent of mobile betting applications, a variety of sports betting companies have made the switch to a more user-friendly format for their patrons.
The abundance of games to access – What’s the most appealing feature of the many gaming-capable smartphones? Even on tiny displays, it gives a fantastic gaming experience. In this way, you may choose the sport that best matches your betting style by giving you access to a large range of virtual games, slots, esports, professional sports, and casinos, among other things.
Anytime, anywhere – With the top sports betting apps, you’ll have access to a wide range of betting markets so you can place your bets whenever and wherever you choose. Different forms of bets give more comfortable betting circumstances and with a high-speed internet connection gives optimum bets. The betting platform can be accessed 24 hours a day, seven days a week thanks to smartphones.
Unique bonuses – There is a lengthy history of mobile sports betting. Mobile sports betting applications are used by a number of professional gamblers. Apps that give subscription benefits for downloads and mobile sports betting to make all sports betting stand out and clear up the clutter are almost universal. Furthermore, the app is accessible and user-friendly, allowing a big number of people to download it.
How to Watermark Photos for Free: 2022 New Solutions
When it comes to branding, especially on social media, you’ll notice visible watermarks on many professional photographs, designs, visual art, and even memes. So how is this done? If you also have this kind of doubt, this post will give you some aid. It will provide you with a new solution about how to watermark photos for free, by showing the step-by-step operation of an effective and powerful watermark editor – WorkinTool Watermark Eraser.
Things to Know
What is Watermark
Watermarks are usually added to many gallery or professional photography images. You may find nearly all images on most websites have their copyright. Generally, if you download them, there are always watermarks overlaid on them, and you can’t get the originals without watermarks until you buy them from the copyright owner. Watermarks can be used to protect confidential information and indicate the validity of legal documents.
Why Watermarks Important
There are several significant reasons accountable for watermarking photos, documents, or videos.
On one hand, you may have the request of sharing or storing your photos online, to protect your precious memories and your identity, you can watermark them. Watermarks help protect the copyright of your work. People can only preview your work before buying it, and your work is not at risk of theft. No one can steal or alter your work without your permission.
On the other hand, adding watermarks can also be used to expand the reputation of a brand. If you are a business worker, influencer, or vlogger, you may be quite familiar with this brand tactic. you can increase your fame and brand awareness by adding a digital watermark, which ensures that whenever and wherever someone shares your work, your name or brand is always attached to the work.
Watermark Photos with WorkinTool Watermark Eraser
WorkinTool Watermark Eraser is a powerful and professional watermark processor that I’d like to recommend to you. It is launched by a reliable company – WorkinTool, which has over 10 years of experience in office desktop software. It can output a photo with a watermark in high quality in just a few seconds. It realizes batch processing as well, which means you can add multiple watermarks on images only with one click.
Reasons to Have It
|Free||It has a long-term free trial, and there are no limits at all.|
|Easy and Fast||It is easy to operate, and the converting speed is fast. You can also add multiply watermarks once.|
|Safe||Its program and web page are of great security, so don’t worry it will bring a virus to your device. You don’t have to log in to your account as well. It will not save your personal information and data.|
|Powerful||It is an all-in-one watermark processor that can realize many functions like editing photos, rotating photos, removing watermarks, etc.|
|Great result||It won’t affect the quality of your photo and you can output it in high quality.|
|Clear||The interface is simple and comfortable without any ads on it.|
How to Watermark Photos with It
Now let’s figure out how to watermark photos with it. Here is a detailed tutorial provided for you.
Step1. Launch the tool, then pick the option “Add watermark to image”.
Step2. Upload your photo by selecting it from your folder or dragging it directly. The supported image formats are JPG, PNG, and BMP.
Step3. Add text or upload an image watermark. Then press “Save” to store it in your folder.
It is available for you to design the style, size, opacity, and angle of it. You can also decide the position of the watermark. If you choose the custom mode, you can drag the watermark arbitrarily. And for the tile mode, your image will be filled with watermarks. As for the nine-square mode, you can put the watermark according to the nine-square layout.
In addition, it is in favor of batch processing, just add text or image watermarks to the image again or choose the tile mode to cover the image with watermarks.
More to Share
Designed for removing watermarks, the WorkinTool Watermark Eraser can also fulfill other functions like removing watermarks from images and videos, editing images, rotating images, resizing videos, trimming videos, etc. It is an all-around photo processor that is endowed with many usages. The following part presents nearly all its other functions. You can refer to it if you are eager to know more.
|Remove watermark from video||Remover watermark from image||Add watermark to video|
|Rotate image||Resize video||Trim video|
|Crop image||Add sticker to photos||Blur image|
|Add text to photo||Add flames to photo||Add overlay to the photo|
Due to the rapidly growing Information Age and the widespread use of social media, the speed of photo/video spread has been accelerated. To avoid others using your photos and videos for business and to refrain from intellectual property conflicts, you’d better add your watermark to your photos, videos, and other works. Furthermore, if you are a media worker, YouTuber, or vlogger, you have a greater need to add a watermark to your works, no matter for increasing your reputation or for protecting your intellectual property.
In this post, I have introduced you to a powerful and effective watermark editor – WorkinTool Watermark Eraser, by elaborating a brief introduction, key features, and a detailed tutorial of it. The reason why I highly recommend it is plentiful, for instance, its fast and easy operation, its light-weight program, its clear interface without ads, etc. What is most important is that it is completely free for the long term, and it accomplishes removing watermarks with a great result. I’m convinced that you have found the answer to how to watermark photos for free after your careful reading. I will appreciate it if it can offer you some useful information.
All about Gradient Descent that One Needs to Know in the Context of Machine Learning
In our everyday life, we are optimizing variables all the time based on our personal choices, requirements, and preferences even unconsciously. We use optimization techniques all day, for instance, we choose the shortest route to avoid traffic when going to work, figure out and decide to take a quick walk around the campus during our free time, and schedule cabs in advance to reach on time. Most of the optimizations we do are about saving time because time is very important in today’s world.
Optimization has become an integrated part of our lives and as our lives revolve around technologies, it has also become an integrated part of technological products. Optimization is the ultimate goal present at the heart of all statistical and Machine Learning techniques that are widely used in data science. As a result optimization algorithms have been created; one such algorithm is Gradient Descent in Machine Learning.
What is Gradient Descent?
Gradient Descent is an optimization algorithm that is used for finding the minimum of a function. In terms of Machine Learning, it is used for updating parameters in a model. Based on the algorithms that were used, parameters can be of various types – coefficients (in linear regression) and weights (in neural networks). To understand the concept of Gradient Descent through a real-life example, think of a hypothetical situation in which a person has to descend into a valley blindfolded. Anyone in a situation like this would firstly take careful steps to find a slope. Once they find a downward slope, they’ll follow it and repeat their steps until they’ve completely descended into the valley, in other words, reached the minima.
This is exactly what the Gradient Descent Algorithm does in a machine. The inclination or slope is the cost function and the role of Gradient Descent is to provide direction and velocity (rate of learning) of movement to find a point where the cost is minimum or in other words, the minima of the cost function. A cost function is“a function that maps an event or values of one or more variables onto a real number intuitively representing some ‘cost’ associated with the event.”
The Application of Gradient Descent
The foremost goal of any Machine Learning algorithm is to build a model. A model is a hypothesis, which can be used to find out estimation for Y based on X. For example – Let’s say we have some data about different houses regarding their price, size, material, etc. and we want to predict the cost of a house based on its size. For one house, one may do it by a manual comparative analysis but let’s assume we need to know the cost for many houses. In such cases, we would like to predict a continuous output for a given number of inputs. It’s a regression problem that can be solved by an optimization algorithm of Machine Learning, such as Gradient Descent. Gradient descent can help to find a line of best fit for a given number of inputs (X values) and provide any number of outputs (Y values).
Types of Gradient Descent Algorithms
- Batch Gradient Descent – It is used to process training examples for all the iterations. It can get computationally expensive when there are a lot of training examples. In such cases, other types of Gradient Descents are preferred.
- Stochastic Gradient Descent – The word ‘stochastic’ refers to a ‘random probability’. For a random probability, a random selection is done. Thus, in a Stochastic Gradient Descent, instead of selecting the whole data set, random samples are selected for all the iterations. Since this type of Gradient Descent only uses a single sample to perform all the iterations, it is not computationally expensive. The sample is randomly shuffled and selected from the dataset. The parameters get updated after each repetition; therefore, it’s faster than Batch Gradient Descent.
- Mini Batch Gradient Descent – It is the fastestform ofGradient Descent which can be used even when there is a large number of training examples. It processes the batch at once. It uses very less iterations, regardless of the number of training samples.
Challenges Faced in the Execution of Gradient Descent
Gradient Descent is a very useful optimization algorithm but it is not perfect and has some drawbacks. There are many cases in which gradient descent cannot be used or doesn’t perform well. It happens when one faces different sorts of challenges during the execution of Gradient Descent. There are mainly three types of challenges:
If the data is arranged in a way that causes a non-convex optimization problem then performing Gradient Descent on it becomes troublesome. Gradient Descent only works for data arranged to cause a well-defined convex optimization problem. In a convex optimization problem, there are many minimal points. The lowest point is called the global minimum whereas the rest, are local minima. It is important to reach the global minimum by avoiding local minima. Furthermore, Gradient Descent cannot be used in a saddle point problem as well. In such a problem, the gradient can be zero even for a non-optimal point.
An improper execution while using Gradient Descent can cause several problems such as a vanishing gradient problem. It happens when the size of the gradient is either too large or too small, which leads to no convergence.
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