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5 Best Ways for Creating SEO-Optimized Product Descriptions

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Product descriptions are an essential part of the e-commerce business. However, just writing them with no thought doesn’t do any good to the company. A good SEO-optimized product description is one of the most critical factors for ranking. While you can use loads of SEO tools to optimize the content on our pages, you need to make sure that the way we write our product pages is also SEO-optimized. An extended product description that doesn’t include essential phrases will not help you get more sales.

It would help if you wrote a product description in such a way that it attracts potential customers. It should engage, persuade, and inform. The customer should feel like he has received all the information about the product before he decides to buy it or not.

It’s easy to write SEO-optimized descriptions, and the right product description software can help you do so. This blog post guides on the best ways to write SEO-friendly product descriptions.

1. Write for the Target Audience

Product descriptions should convince the buyer to buy the product. Therefore, write the product description in such a way that it meets the buyer persona’s needs. It entices the reader to purchase the product. For the product to rank on the search engines, the description needs to show how it will solve the buyer’s problem, what makes it unique, and its components. Therefore, your product description should be able to answer the searcher’s query. It makes the report usable for the buyer.

Researching the target market is necessary to ensure you are catering to their needs. It enables you to know the market trends and customers’ preferences. Also, ask yourself what they would want from the product, how they would feel about it. It would help if you also researched the competition. Make sure you are not just repeating what the competitors have done but must differentiate the product description from theirs.

2. Include Benefits and Key Features

There is a lot of competition as many people are putting their products on the market. Ensure your products stand out from the masses by highlighting the critical features of your products in the description. The benefit it has to the user should accompany the features. For example, if you write a description of an air fryer, you write these: Removal cooking parts for easy cleaning and grease stain removal.

People will always buy products that promise to be of value to them. And therefore, highlighting the benefits shows them the value they will get from purchasing the product. Get the attention of potential buyers by listing these features and benefits to enable reading through them quickly.

Be careful not to exaggerate the features and benefits of the product. People read online reviews of products to determine if the advertisements are accurate or not. If your product does not meet the standards in the description, people lose trust in the development and the company. It is malpractice when you claim to be what you are not. Remain as realistic as possible in your description to avoid negative consequences.

3. Target Strategic Keywords

The goal is to increase the likelihood of a customer clicking on the product and buying it. You achieve this by using the right keywords for the particular product. The more common words you use for the keyword, the better it will rank on the search engines. Therefore, ensure that you use words that people are more likely to use in the search engine. It enables customers who are searching to find your content quickly and what you are offering.

There are different keywords that you can use for one product. For instance, if you are selling diamond rings, include keywords like “engagement rings” or “diamond rings” or “buy diamond rings in Ohio.” Many keyword search tools can help you come up with low competition keywords that rank. Such software includes Ahrefs, SEMrush, Moz Keyword Explorer, and Ubersuggest.

Do not stuff the description with keywords, which may lead to flagging as spam or irrelevant information. Also, overstuffing confuses the SERP engines. Restrict yourself to writing the keywords in the title, body, meta description, URL, and image tags.

4. Keep It Short and Simple but Engaging

A good product description should have between 100 to 300 words. Let it be long enough to capture the essential details of the product but short enough to keep the reader interested. Ensure you use engaging words that will hook the reader to your site for longer. Use simple sentences that are clear and easy to understand and read. Research shows that an average American reads content that is at the level of 7th to 8th grade. So, ensure your content is of this level or below to capture everyone.

Most people have limited time to read through paragraphs of information, so ensure that the sections are short and concise. Include headings and subheadings to make the workflow well. Use bullets when writing essential features that should capture the reader’s attention.

Use clear and unique images that have a title to capture the reader’s attention. The tags of the image should contain a keyword.

5. Write a Call-to-Action

A well-written product description without a call-to-Action (CTA) is incomplete, as it does not guide the reader on what to do. Be creative when writing a CTA. The call to action should be concise and clear. It needs to tell the reader what to do and encourages them to click on it. If your description is convincing and has a high-quality CTA, you will get more clicks and leads. It means more revenue and sales. Poorly written CTA cancels all the work done in the description.

Some that you can use include ‘Add to Wishlist,’ ‘Add to Cart, ‘Subscribe Now!’, ‘Click to activate your free trial’ and ‘Don’t miss out!’.

Conclusion

Making your product descriptions SEO-friendly is a great way to improve their visibility to your customers. A good product description should be unique to stand out from competitors. It should include the key features of the product and their benefits to the buyer. It would help if you also wrote it to rank well with search engines for keywords. An excellent place to start is by knowing who your target audience is and what they want. Include all relevant insights about the product, like size, color, material. Provide links where available and when appropriate so that readers can learn more or buy straight away.

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How to Use Beauty Plus Photo Editor on PC

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Not everyone can dig their pockets deep to buy a professional photo editing software like Adobe Photoshop. Of course, there are various ways through which you can get a free version of such premium software but that won’t last long. Looking at the apps that Android has got, Windows users don’t enjoy the luxury of having them. If you’re too one of them who loves to edit photographs on your PC but don’t want to spend much, you can go ahead and get Beauty Plus for PC right away!

This will not only give you various options to edit photos but you can do everything at free of cost. That said, it’s essential for you to know the features of Beauty Plus app before you hit the PC with your editing skills!

Remove Unwanted Objects!

How many times you felt that a photo is perfect but there’s some unwanted person or object that is ruining the photo? Well, we felt that a lot of times and we switched to Beauty Plus to get rid of such problems. Of course, it doesn’t work as perfect as Adobe’s Photoshop but it’s decent enough to post those on Instagram or Facebook stories. You cannot ask for more when you’re getting such a cool feature at free of cost!

Add Text and Stickers!

Adding text and stickers is very common these days and with Instagram Reels slowly gaining popularity after the ban of Tik Tok ban in various countries, the text and stickers feature is being used more by Instagram users by editing photos in Beauty Plus app. You can use the stickers option to show your present mood and can add some text if you want to convey a message through your photo on various social media platforms. It’s a simple to use feature and a much needed one too.

A Complete Makeup Tool

Be it adjusting your eye lashes, eyebrows, hair color, lip color, eye color, and even eye smiles (which is a rare feature) are available in the makeup tool of Beauty Plus app. That said, you can easily apply the required changes based on your photo and the colors involved in them. Moreover, the teeth correction feature is also one of the best in Beauty Plus. It gives an ultimate glow to your teeth making you even more beautiful.

Beauty Camera!

The beauty camera feature might not work as good as it works on the Android devices, but if your computer’s camera is of HD quality, there shouldn’t be any issues using the beauty camera option to capture some stunning photos.

AI Sky Replacement!

AI sky replacement feature wasn’t available in the earlier versions of Beauty Plus. But with the time, it added some amazing features and AI Sky replacement is one of those. Capture a photo and use this feature to replace the sky. It adjusts itself with respect to the photo colors and the sky color as well. Not all suggestions are perfect but there are few that just make your photo more captivating!

Colorful Filters!

Last but not the least is the color filter option. With a plethora of filters available like cedar, flame, ember, classic, natural, and more, you can pick your favorite filter and just apply on your photo. To be honest, these filters are far better than the Instagram photo filters. Of course, you can edit few pictures on Instagram and them save them to your gallery and make them even better with Beauty Plus app.

How to Install Beauty Plus on PC?

To make the most out of Beauty Plus app, you can download it on your PC. Wondering how you can do that? Here’s a guide on the same!

#1. Download and install any Android emulator, say, MEMu emulator in this case.

#2. After the installation process, launch the emulator and sign in using your Google Account.

#3. Once done, launch the Google Play Store in MEmu emulator and search for Beauty Plus app.

#4. Click on Install now button once you find the Beauty Plus app.

#5. The installation process will be slow as compared to your Android devices. Once installed, open the Beauty Plus app, upload your photos in the app and start editing like a pro! That concludes the guide on how to use Beauty Plus Photo Editor on your PC.

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To Search or Not to Search? The Question of Staying Safe Online

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Our daily lives have become inextricably linked with technology. Whether we’re shopping, organizing our calendars, banking, or enjoying entertainment, almost everything is available and more convenient online. And with the affordability and quality of mobile devices better than ever, almost everything we do can be done via an app or website. But by going fully digital we put ourselves at risk – think about all the sensitive data, bank details, phone numbers, addresses, even simple things we enjoy that get inputted online. 

That data can be hacked, stolen and exploited, or sometimes carelessly given away, causing financial, logistical, and even emotional problems. And this isn’t limited to individuals, large scale data breaches can affect millions of people and cause long-term damage to businesses as well.  

With all this in mind, staying safe online is paramount for peace of mind. Here are some things to take into account. 

Data Breaches

The online security industry cannot rest for a moment. Each time a new security technology is rolled out, online criminals work to target its weaknesses. We’re all vulnerable to hackers and scammers as individuals, but even huge companies have suffered major data breaches in recent years. 

In July this year, a user in a basic level hacking forum shared the personal details of more than 500 million Facebook users, complete with personal data, phone numbers, locations, birthdays, and email addresses. According to Facebook, this breach was caused by a vulnerability they had patched in 2019 but was exploited by hackers. Experts say that large-scale fraud could take place as scammers impersonate users or contact them via telephone using personal data to trick them into handing over bank details etc. 

The Facebook breach wasn’t even the biggest in history. In 2013, Yahoo reported that 3 billion accounts had been compromised. In 2019, Chinese shopping giant Alibaba was hacked, resulting in 1.1 billion users having their data scraped. And in June this year, networking site LinkedIn reported that 700 million accounts had been hacked. 

Why Is Data Protection So Important?

Most people think that a breach of online privacy means that someone knows what you’re doing. The reality is that someone knows who you are, where you are, and what you’re doing. Personal data that has been inputted in a breached secure environment can be analyzed and used for a variety of things – it has high value and can be stolen, collected, and sold on. 

Of course, a lot of data collection happens legally – all those terms and conditions you never read? These give apps and websites permission to use your data. How can illegal data collection affect you? Well, sensitive data such as bank or credit card details is a pretty obvious one – a scammer can access your money. Another scam is to collect telephone numbers, then the victim is contacted and made to give over their financial details – the scammers can build trust with the personal information they’ve collected. Less obvious is the collection of medical records – this will affect your targeted ads and other online content. The main thing is this: your personal data is YOURS. No one should be able to access that illegally and cause you problems or annoyance, big or large. But maybe have a skim through the T’s and C’s next time. 

Keeping Yourself Safe Online

There are some great security solutions available for companies and families/individuals such as McAfee, Norton, and Kaspersky – if you use these, great, but make sure you update every time you get the chance – they will notify you. We mentioned above the race between security and hacker, updating is the best thing you can do to keep safe. 

Aside from that, there are a number of steps you can take to protect your data. Whenever you send a payment, make sure that you see an SSL certificate – this means the transaction environment is fully encrypted, and your details can’t be stolen or stored. 

Some of the safest platforms for money transferred include platforms like PayPal and Payoneer. However, even though those are safe to use, there are scammers who would send fake emails from those platforms pretending to be part of their teams, so make sure to verify if the email is real before you take action required in them. 

What is more, if you plan on using any other site that offers depositing money or withdrawing money, make sure the site is legit. For instance, online casinos are another example of sites where you can exchange money. But not all casinos are created equal since some exist only to scam people and steal personal information. You must look for signs that the casino site is legit. To do this, you can consult thorough online gambling guides that give an in-depth analysis of the issue. Portals like casinos.co.za, for example, besides the transparency about casino licenses and regulations and privacy concerns, also emphasize the importance of fast withdrawal options at online casinos. The best options they have on their list are the ones that ensure 100% data safety like standalone money transfer services or even bitcoin payments. This will help you make good decisions about your choices and help you stay safe. And all legit casinos will always improve their sites and their security with the aim to keep the players safe and enable them safe and successful play. 

The same goes for any other online games, especially if those are mobile apps with in-app purchases. Always look for privacy policies and laws and regulations, and the payment options in such games. Just like you won’t give your personal information to anyone face-to-face, don’t do it online, either. 

Be warned  – just like scammers send phishing emails posing as PayPal to try to get customers to follow a link and input their password on a fake site, they do the same thing from various banks. A good practice is to never ever log in to any bank, payment site, or anything sensitive through a link someone sends you – always navigate to the URL yourself. And one last, obvious thing. Strong passwords – use unique passwords for all applications – and there are password manager apps available to help you. 

Our world is dominated by electronic interaction, which is more convenient than ever. But with this convenience comes risk – but this can be minimized by safe practices and awareness. 

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6 Easy Ways to Protect Your Phone from Damage

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Can you think of a minute without your phone? Can you imagine your precious phone getting damaged? Well, phone cases are one of the essential pieces of accessories that can keep your phone safe. But apart from that, you need to ensure some other ways to protect your phone from damage. And if you’re wondering how you need to do that, scroll down!

The segment below has incorporated six easy ways that are sure to protect your phone from damage. So, check out the following, and we’re sure you’ll keep your phone safe and sound!

6 Pro Tips to Protect Your Phone from Damage

Here are the following pro tips that will protect your phone from getting damaged and destroyed:

1. Keep Your Screen Protected

Well, since we’re all using touch phones these days, protecting your screen is the most important thing. And this is because if your phone slips from your hand, it will destroy the screen. So, for that, you need to use screen protectors to keep your screen safe.

Generally, these screen protectors are slim-tempered glass that keeps your phone relatively safe. So, make sure you get yourself one when you buy a phone.

2. Use of Phone Cases

Phone cases are one of the primary accessories that can keep your phone away from all kinds of damage. So, you need to make sure you choose the ones that are of premium quality. Of course, it is needless to say that phone cases make your phone look more appealing. So, indeed it’s a win-win for both ends!

3. Ensure Your Pockets Have No Sharp Objects

Generally, irrespective of our gender, we tend to keep our phones in our pockets. So, you need to make sure you do not keep any sharp objects in your pocket. It may be a tiny metal object or even a pen. These sharp things can leave a scratch on your phone and end up ruining it. So, make sure you keep no sharp objects in your pockets where you intend to keep your phone.

4. Phone Must Be Kept Far from Water

Water can end up ruining your phone. If water seeps into your phone, it will destroy it and make it dysfunctional. So, in case you’re at the beach or plan to plunge into the pool, make sure your phone is away from you. Or else, you can try to use waterproof bags to keep your phone safe.

Water can prove to be dangerous for your phone and can destroy it completely. Once water gets into the LED, it gets destroyed.

5. Hold Your Phone Firmly

At times we tend to have problems holding phones. And that at times makes us accidentally drop our phones down. So, always have a firm grip over your phone. We know that your phone is extremely delicate, and you would not want to be harsh on it. But holding your phone too loosely might eventually make your phone fall. So, make sure you hold your phone firmly.

6. Keep Your Phone Away from Extreme Conditions

Extremely hot or too cold weather conditions can damage your phone. It begins by destroying the battery of your phone. Eventually, the damage seeps into the internal components, reducing the battery performance and data loss.

No one wants their phone to do that? Would they? Well, for that, the best solution you can do is to keep it away from extreme weather conditions. Always use it and don’t keep your phone unattended for too long.

Final Thoughts

Phones are an essential piece of equipment, and you need to keep them safe by all means. And to do that, you can incorporate the pro tips that we’ve given above. All these will keep your phone safe and sound.

Also, we would love to mention that keeping your phone away from children is extremely important. Not only children, but at times, pets also tend to fiddle around with your phone. So, it’s always advisable to keep your phone in a place that is absolutely out of their reach.

By incorporating all these ways, you can quickly increase the life of your phone and prevent yourself from spending a handsome amount of money occasionally on this device.

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