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5 Innovative Ways to Improve Your Product Packaging

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You must have heard of the popular saying, “First impression is the best impression”. This is true in the case of your brand, your business, and your product packaging.

Did you know that almost 72% of American customers say that the packaging of a certain product influences their purchase decisions? So now you know how important it is to package your products in an attractive manner? Here are five innovative ways to change your packaging game!

1. Seek clarity in the design

Product packaging impacts a customer’s choice of buying it when they enter a store. Your customer will typically wish to know two things in the packaging- the product name and the manufacturer.

If these two things are not clearly visible, there are high chances that the buyer will immediately put the item back and not take a second glance at it. If you wish, you can improve the packaging by introducing custom labels with clear and legible fonts. Try to avoid using all-caps as that takes up more space and makes the packaging look messy.

While having a stylized font is fine, make sure it’s not overly done because then the customer won’t be able to read it. No customer should have trouble reading the product specifications.

2. Make it durable

When it comes to durability, it all comes down to the kind of supply chain process and the shelf life of your items.

Depending on these two things, you will have to decide if the packaging should have extended durability or not. If you deal with items that are slow-moving and have higher value, the packaging should have sufficient durability. But FMCG (fast-moving consumer goods) also need a high level of durability.

So make sure the packaging does not get damaged while being shipped or moved. If your packaging gets tarnished or torn easily, it will have a very negative impact on your brand, even if the product itself is fine and your customers will view it as a cheap-quality packaging.

3. Keep the labels simple

When it comes to effective packaging, always remember the mantra that “less is more”. The information on the packet should be crisp and concise so that customers have a good idea of what to expect inside the packaging.

Nobody wishes to keep reading vague and unclear information because that will just be a waste of time. A customer will read about your product packaging to learn about the product’s benefits. If they cannot find the brand name or other relevant information in one go, they will not be impressed.

Things like the benefits of using the product, ingredients, and shelf-life should be there in concise forms. Make sure you use printing services that understand the values of concise information.

4. Focus on the shelf impact

Shelf impact refers to the way a certain product looks when placed on a shelf in a store- whether it stands out among others or blends in.

Even if the packaging of a singular product is unique and catchy, it might lose its attractiveness when placed in a row filled with other similar products with similar kinds of packaging. This is why you need to focus on the shelf impact. You need to discuss this with your team before planning to launch the package or finalizing the design of the product.

One thing you can do is to physically place the potential product packet on the shelf, right next to the items belonging to your competitor brands. If it looks attractive and stands out, you can go ahead with that packaging.

5. Make the packaging quirky

Lastly, it’s always a good idea to make the packaging fun and creative. Experiment with different colors, choose a certain theme if you want, and add some humor. This will not only attract more customers and generate more sales but will also create an emotional connection between the brand and its consumers.

Good packaging is the best way to connect with your audience and tell the story of your brand. It protects the product and creates an impact in the consumer’s mind. So make sure you keep an eye on the latest packaging trends and utilize them wisely.

Over to you…

Product packaging is a critical component of any brand because it’s an opportunity to tell people your story and motto. Make sure the materials used are of the highest quality and sustainable, as well as environment-friendly.

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Investment

5 Underrated US Cities for Real Estate Investing

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Investments in the US are still in the boom period of overvalued real estate. While it is true that consumers have seen a rise in appreciation, other assets can be much more profitable. The real estate market is a victim of its success. As a result, many investors see inflated prices and over-saturation of the market.

This has led to a decline in property values in some urban regions, but some opportunities are still available for savvy investors.

Eagle, ID

Eagle is a small, sleepy town on the edge of Boise. The average cost of a home in this area is approximately $975,000, and over 20,000 people live in Eagle. The cost of living is significantly lower than in Boise, but this has its perks since it means that there are fewer buyers.

The housing market in Idaho has been experiencing a steep decline since 2008. This means that properties are valued at less than their perceived value. Eagle has a decent workforce and is a very affordable town looking at the commuting difficulties.

It is mostly older residents since it has been traditionally geared towards retirees. This means that there is a lot of potential for an influx of young people looking for homes in Eagle, which would boost the value of the surrounding properties as demand rises.

Some of the fun activities in the town are bowling and golfing. Forests surround the area, and ski resorts are just a short drive away.

Frisco, TX

Frisco sits just outside the Dallas area and is an excellent place for real estate investing. Some people believe that Texas is a risky area to invest in real estate, but Frisco is a flourishing urban area. The average cost of a home is $682,000.

It has a population of approximately 236,000 people and has plenty of room for growth since land availability is still pretty high. Highway access in all directions makes it a great place to invest in real estate. Transport services are easily accessible, and there are plenty of local amenities to keep the population happy.

Frisco is also a young city, which means that the growth potential in this city is massive. As an up-and-coming area, it will continue to attract new residents looking for an affordable place to live without sacrificing their quality of living.

The local community offers everything from parks and greenbelts to historic buildings. There is plenty of entertainment with massive options such as area theme parks and cinemas.

Fort Collins, CO

Fort Collins is slightly off the beaten track, but it’s undoubtedly an underrated city to invest in real estate. This means that there are great opportunities for young people and families looking for a new home. The average cost of a home is around $578,000, which is quite affordable for the average worker.

It has a large land supply, and very few people live here. This suggests that there is plenty of room for new residents to move in without causing massive disruptions in the market.

The population is a little older, but this can be attributed to the fact that it is also a university area. There are many schools in Fort Collins, and the community caters to many professionals. It is a family-friendly city with great leisure activities such as biking and strolling through parks and recreation areas.

Fort Collins is well equipped with shops and amenities. There are plenty of restaurants and bars to choose from, not to mention the rising selection of breweries. There are other fun places to visit, such as the Rocky Mountain National Wildlife Refuge.

Investing in Fort Collins is an excellent option for younger buyers because of how close the city is to Denver and Colorado Springs. There are many day trips from Fort Collins so commuting can be convenient. The city has sprawling suburbs that are only 15 – 20 minutes away.

Buckeye, AZ

Buckeye is a small city in Arizona. The average home for sale in Buckeye has an approximate cost of $431,000, and it is mainly a bedroom community in Phoenix. The local population is over 50,000, and the area is loaded with businesses and services.

Some examples of thriving businesses in the city are the Lumber Yard, Buckeye BMW, and Buckeye Honda. The local population has been growing at a rapid rate since 2010. Homes in this area are valued at less than their hard-earned value because of the oversupply in this area.

Buckeye is one of the best places for real estate investments. The local area provides all sorts of amenities, including shops and restaurants. The local government is aware of the need for new homes and has been pumping funds into the city.

It has built a brand-new multimillion-dollar library, emergency operations center, and a public safety headquarters. Buckeye also boasts good schools for the residents to enjoy. There are plenty of private preschools and schools in this area and a public school system.

Some of the most popular attractions in Buckeye include museums, art galleries, and shopping malls. Investing in this city is a good idea because of the lower cost of living. This makes it cheaper to buy a home than in other cities with more investors.

The city’s rapid growth is a bonus, as it means that there will be many more opportunities for new residents to move in and increase the demand for housing.

Alpharetta, GA

The average cost of a home in Alpharetta, Georgia, is around $627,000. This is one of the main reasons it has potential as an investment. It has a growing population and a lower cost of living compared to Atlanta.

With approximately 56,000 people living in this city, plenty of local amenities are available. There are higher-end homes and apartments for sale in Alpharetta as well. Still, most properties are targeted toward young professionals and families looking for something affordable.

The city is located in the Atlanta metro area, but it does not have as much access as nearby cities. It would be wise to purchase a home outside Atlanta, which reduces the risk of buying into an over-supplied market.

The local government is investing in new areas like Alpharetta’s transportation systems. The city recently constructed a bus station and highway bypasses to make commuting easier. If you’re looking for a city with plenty of potentials, buying in Alpharetta is a smart idea.

There are plenty of affordable home options, which is good news for young professionals looking to relocate. Investing in this area means that you will be well-placed when the time comes for nearby Atlanta to take off.

The city is growing rapidly, so it’s only a matter of time before Alpharetta becomes quite popular.

Conclusion

There are a lot of cities that have good opportunities for real estate investors. The list above is just a small selection of the best places to invest in real estate. The important thing is to ensure you do your research before choosing your area. You should never rush into this since it can cost you big time if you choose the wrong place.

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How Just Sold Postcards Help Real Estate Agents Obtain New Listings

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If you’re a real estate agent, you know that getting new listings is essential. The more listings you have, the more money you can make. One way to obtain new listings is by sending out postcards.

These postcards let potential clients know that you have recently sold a property in their area and should contact you if they are interested in listing their home.

What is a Just Sold Postcard?

Just sold postcards are a type of direct mail marketing that real estate agents use to generate leads. The concept is simple: the agent sends a postcard to everyone in a particular geographic area after they’ve successfully closed a deal in that area.

The hope is that the recipients will be so impressed with the agent’s success that they’ll want to list their property. They can be an effective marketing tool, but they’re not without critics.

Some people argue that they’re a waste of money since most people who receive them will have no intention of selling their homes anytime soon. Others argue that they are unethical, as they exploit people’s fears about their home’s value to generate leads.

Whether you love them or hate them, there’s no denying that postcards are a mainstay of the real estate industry.

Final Closing Price of the Home

Homes are a significant investment, and the average person will only purchase a handful in their lifetime. So, when the time comes to sell, it’s natural to want to ensure you get the best possible price for your home.

Several factors can affect the final sale price of a home, from the property’s condition to the strength of the local housing market. However, one of the most important factors is how well the property is marketed.

An experienced real estate agent will know how to market your home to attract buyers and drive interest. They will also be able to provide advice on pricing, helping you strike the right balance between attracting buyers and maximizing your profits.

Working with a qualified real estate professional can help ensure that you get the best possible price for your home.

Address and Photos of the Home

It’s official- your home has sold! It is a fantastic accomplishment, and it’s worth celebrating. But before you get too ahead of yourself, there are a few things you need to take care of first. One of the essential things on your to-do list is updating your address with the post office.

Luckily, this is easy to do online. Log onto the post office website and enter your new address. Once you’ve done that, all of your mail will be forwarded to your new home.

Another thing you’ll need to do is change the photos on your Just Sold postcard. After all, you don’t want potential buyers to see pictures of your personal belongings. Instead, take some time to stage the empty rooms in your home.

It will give buyers a better idea of the home’s potential and help them visualize themselves living there. With these two simple tasks taken care of, you can enjoy your new home.

Agent’s Photo

They are a simple yet effective way to market your real estate business. By featuring a recent sale on a postcard, you can show potential clients that you’re an experienced and successful agent. Including a photo of the property is a great way to showcase your work, and it also helps to personalize the postcard.

They are an excellent option if you’re looking for a quick and easy way to market your business.

A Client Testimonial

First impressions are essential, whether you’re meeting someone new or selling a home. They are such an essential part of the real estate business. They help create an excellent first impression with potential clients, and they also provide valuable information about your business.

When potential clients see your just sold postcard, they’ll get a good sense of your professionalism and experience. They’ll also see that you’re someone who cares about her clients and is willing to go the extra mile to ensure their satisfaction.

As a result, they can be a powerful marketing tool to help you attract new clients and grow your business.

When to Send Just Sold Postcards

They are an essential part of any real estate agent’s marketing strategy. But when is the best time to send them? The answer may vary depending on your market and goals, but some general guidelines can help you get the most out of your postcards.

First, it’s essential to send your postcards as soon as possible after a sale is finalized. It will help ensure that your contact information is fresh in the minds of potential buyers.

Ideally, a just sold postcard should be sent immediately after the complete closing process. For maximum exposure, send two postcards roughly three days apart.

Secondly, be sure to personalize your postcards. Generic cards are less likely to be noticed, and they can come across as impersonal. Finally, don’t be afraid to get creative with your postcards. A well-designed card can make an impression, and it can help you stand out from the competition.

By following these tips, you can ensure that your just sold postcards make a lasting impact on potential buyers.

How Postcards Can Help Real Estate Agents Obtain New Listings

1. They Help Real Estate Agents by Building Credibility

If you’re a new real estate agent, it cannot be easy to build credibility with potential clients. After all, why would someone list their home with you if they don’t know anything about you?

They can help with this issue by showing potential clients that you have successfully sold properties in the past. It will help build trust and credibility, which is essential if you want to obtain new listings.

2. They Help Real Estate Agents by Generating Leads

Postcards are a great way to generate leads. When potential clients see your just sold postcard, they may be interested in listing their home with you. They may call you or visit your website to learn more about your services.

Even if only a tiny percentage of people who receive your just sold postcard become leads, it can still be a successful marketing strategy.

3. Postcards Help Real Estate Agents by Staying Top of Mind

When potential clients think about selling their homes, they may not think of you right away. However, if they have received your postcards in the past, you will be top of mind when they finally decide to list their home. You have been consistently marketing to them, and they are already familiar with your brand.

4. The Real Estate Agents by Providing an Easy Way to Stay in Touch

It can be challenging to stay in touch with potential clients, especially if they are not ready to list their homes. They provide an easy way to stay in touch and keep your name in front of them. You can even add a personal note to the postcard to show what you think of them.

5. Postcards Help Real Estate Agents by Giving Them an Edge over Their Competition

If you’re sending postcards, you’re already ahead of most of your competition. It is because many real estate agents don’t use this marketing strategy. By using postcards, you can obtain new listings and grow your business.

6. They Help Real Estate Agents by Being Cost-Effective

Postcards are a very cost-effective marketing strategy. You can print them yourself or have them printed professionally. Either way, they are relatively inexpensive to produce. Plus, you can reach many potential clients with just one mailing.

7. Helps Real Estate Agents by Being Flexible

They are a very flexible marketing tool. You can use it to target a specific group of people or mass mail them to everyone in your database. You can also customize them to include your message.

8. Postcards Help Real Estate Agents by Providing a Consistent Marketing Message

They provide a consistent marketing message that potential clients will see every time they receive one. It helps to build brand recognition and awareness. Plus, it ensures that your potential clients always see your latest listings.

Conclusion

Postcards are an excellent way for real estate agents to stay top-of-mind with past clients and potential new ones. By sharing recent sale information, agents can show that they’re knowledgeable about the current market and actively working to help their clients buy or sell the property.

In addition, they can be a great way to generate new leads. By including a call-to-action on the postcard, agents can encourage recipients to contact them for more information about buying or selling a home.

When used effectively, they can be a powerful marketing tool that helps real estate agents obtain new listings.

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Interested in Nursing? Everything You Need to Know to Make the Career Your Own

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Nursing is an excellent career to consider, regardless of whether you are preparing for your first career or you are next. With a very high growth rate, high wages, and many unique career opportunities both within and outside of the health industry, there are many excellent reasons to get started as a nurse today.

There are, of course, things you need to be aware of before you jump headfirst. Going in with the right expectation and having your career planned out in advance can help ensure that you continue to enjoy a work/life balance that suits you and your needs. There are many different roles available for RNs and several excellent specializations for those who earn their MSN.

If you are a natural carer and firmly believe that healthcare should start with the patient rather than the medicine, then nursing can be the perfect career for you. There are so many different roles out there that you will be able to find one that you are passionate about and one that allows you to care for your health, your family, and yourself.

Burnout in nursing is a consequence of the nursing shortage, not the nursing itself. There are also many different ways that you can take your nursing career outside of healthcare if that is something that you need for your health and sense of fulfillment.

Your job, at the end of the day, after all, will be in human health. You can therefore work wherever there are people and the budget for a nurse on the health and safety team. With so many fun and exciting options, you will always have a choice and the ability to adapt to your career as your progress and your priorities change.

Do You Have What It Takes to Become a Nurse?

Not everyone has what it takes to become a nurse, or at least not what it takes to become a high-level nurse. APRNs are highly specialized and trained, but it isn’t easy to tackle a BSN and then MSN or higher (and often while you continue to work). The additional training is what pushes your career towards the equivalent of physicians in some cases, and if you are someone that is self-motivated, dedicated, and ready to put in the work, you can really make nursing your own.

As for whether you are a good fit for nursing in the first place? If you are a natural carer, compassionate, and are the person who does the job that others are too scared to do for any reason, chances are you are a good fit to become a nurse. At the end of the day, if nursing is calling to you, answer it. With so many different options and ways to take your nursing career, you can and will find the perfect fit for you.

The Levels of Nursing

There are several levels of nursing and even types of nurses. Technically you can jump right into becoming an RN by earning an associate’s degree in nursing or, more likely today, a bachelor of science in nursing. If your goal is to become an APRN then this is the best route to take, as you cannot work your way up in nursing. Instead there is a course, test, and license you must earn at every level.

  1. Certified Nursing Assistant (CNA)
  2. Licensed Nurse Practitioner (LNP)
  3. Registered Nurse (RN)
  4. Advanced Practice Registered Nurse (APRN)

Top Nursing Careers to Consider

You can work as an RN in many different settings, but if you want to do more for your career and really control where you work, what you do in a day, and who you work with, then you will want to earn an MSN at least and become an APRN. APRN nurses regularly make six-figure salaries and have higher job satisfaction than RNs. Though there are many great options, top APRN positions are some of the best options to consider today:

Family Nurse Practitioner

One of the most popular APRN and NP positions to date is that of the family nurse practitioner. Around 65% of all NPs are FNPs, and the role is massively growing. Nurse Practitioners are expected to grow by around 52% by 2029. In comparison, all job roles are only expected to see a 4% growth.

Family Nurse Practitioners are consistently ranked in the top ten of healthcare jobs and even in the top ten of jobs overall. They work with a variety of health concerns and patients and provide essential primary care on either an unsupervised or supervised basis, depending on what state they are in. In some states, you can even open and manage your own clinic as an FNP.

Nurse Educator

One of the biggest challenges in addressing the nursing shortage on the home front is a lack of educators. With a lack of educators in both academic and in clinical settings, there will forever be a cap on how many nurses can be certified in a year. If you want to make a big difference while stepping away from hands-on healthcare, then working as a nurse educator is the perfect way to go.

Nurse Midwife

Nurse midwives are seeing a big resurgence in the United States – and for a good reason. Countries that rely on APRN midwives have lower mother mortality rates and generally more patient-focused care that translates into a better experience overall. Between that and the rise of alternative birthing options like water births, midwives are becoming more popular and more important in family planning.

Mental Health/Psychology Nurse

If you want to help those with their mental health and currently have a nursing degree, then further your specialization into psychology and mental health. Nurses are essential in this role and work in a variety of settings, from clinics to rehabilitation centers to even one-on-one with their patients.

Entertainment Set Nurse

You will find health and safety teams on movie and television sets and at music festivals alike. If you have a passion for the entertainment industry but feel that calling for nursing, then combine them. You can be the go-to person for whenever there is an injury onset or can be one of the key figures that work with health and safety experts to ensure that the environment is safe and that everyone is prepared for a worst-case scenario.

How to Make Your Nursing Career Your Own


There are a few key ways to make your nursing career your own.

Pay Attention to Legislation Changes and the eNLC

One of the easiest ways to continually make the best decision for your career is to pay attention to any changes to the legislation in your state and also your state’s position in the eNLC. A great example of this is how different the family nurse practitioner depends on which state you operate in. If you are an FNP in California at the moment, for example, you have restricted privileges and must work under a physician. In other states, however, like Washington DC, you have full practice privileges and can evaluate, diagnose, order tests, interpret tests, and manage treatment plans. You can even prescribe medication.

These privileges are not set in stone. Changes on a state-by-state basis can change your opinion on where you live and where you want to work drastically.

Keep an Ear Out for Nursing Roles

New nursing roles and opportunities are emerging every year. New roles, new opportunities, and even changing legislation can make a huge difference in where you want to take your career. While there will be extra steps to changing roles, if something new comes along or if something changes and you now have a new dream job, you owe it to yourself to work towards it.

Be Prepared to Further Your Training

If you can get into the habit of learning and furthering your training, you will go so far with your career, and not just when you need to earn a degree to earn a new license. There are many ways you can continue your training with workshops and short courses that will keep your skills sharp and yourself in high demand.

Networking for Nurses

Some of the best roles are rare. To work in a rare role that doesn’t exist in every hospital or clinic, you will need to network. Networking may seem daunting for those who haven’t actively tried to improve their connections before, but the good news is that every day you work, you are networking.
The best way to network for specific roles is to simply reach out and ask for advice from someone who is already in the role or industry that you want. In some cases, this is how you can transfer into the unit you need before the MSN program you want to take will accept you. In other cases knowing someone is essential to getting an in at all. Either way, aim to be slow about your connections so that you can foster them, nurture them, and most of all, remember who is who and what they do.

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