As corny as it may sound, the age old quote that goes “You never get a second chance to make a great first impression” is one that definitely rings true. As a business owner, making a positive first impression with potential clients can be one of the most vital parts of running a successful business. Afterall, if a prospective client isn’t immediately intrigued, the chances of them considering doing business with you may just become an unattainable fantasy. As such, making the best first impression you possibly can is key. Not quite sure how to do that? Well, fret not because today we’re sharing our top 8 tips for creating a killer impression with potential clients, so sit back, relax and read on to find out more!
1. Create a Warm & Inviting Space
We’re taught to never judge a book by its cover, but unfortunately, when it comes to business, creating the warmest and inviting space for your clients to experience can make all the difference. The last thing you want is for your client to walk into your office or business space and be left wanting a whole lot more. This is why you should always focus on ensuring that your space is comfortable, well decorated, clean and welcoming. Music is a fantastic way to create a warm and inviting environment, so be sure to have a playlist of music running in the background. We also encourage having accessible bathrooms that your potential clients can use, along with free WIFI that they can hook up to during the duration of time spent at your office.
If you really want to go the extra mile, we highly recommend either purchasing or renting a coffee machine so that your potential clients have access to refreshments both before and during your encounter. You could even offer a variety of cookies, mixed nuts, biscuits and other small snacks that show how much you care about your client’s experience, thus creating the best first impression before you even have the chance to meet them!
2. Do Sufficient Research
There are many things that you can do to make a fantastic first impression, but doing sufficient research is probably top of the list. Ensuring that you do all the relevant research into your potential client and their business prior to meeting with them is the best way to keep yourself informed and to show your client that you’ve done your homework. You can do this by looking them up on LinkedIn to get a sense of who they are, what they’ve done and what they expect when it comes to partnerships.
You should also take a few days to look into their social media profiles in order to get an idea of their style of business and the tone that they use with their own clients. It will always impress someone if you show up to your meeting with a good understanding of them. It also shows that you always come prepared and that you care immensely about your potential relationship with them.
3. Show Up On Time
Regardless of whether your meeting is being held at your location of business or theirs, showing up on time – or even early – is absolutely crucial. This also applies to virtual meetings via Zoom or Skype. People don’t like to feel like their time is being wasted by waiting on someone, and it may even come across as disrespectful if you don’t make the effort to be on time. Remember — punctuality shows that you see others’ time as valuable, as well as your own. If you struggle with time management, we highly recommend aiming to arrive at your meeting earlier than scheduled just to be safe.
4. Personal Presentation Matters
Again — this is another one of those scenarios where the book may indeed be judged by its cover. Regardless of your personal beliefs, it is crucial that you put effort into looking presentable when meeting with potential clients. Your appearance shows your potential client that you respect them, your business and your products and services. Some helpful tips are to ensure that you are dressed in a professional manner, make sure you are well-groomed (this includes keeping your hair, facial hair and nails tidy) and be mindful about your body language and tone of speech. It is also important that you prioritise being friendly, polite, and enthusiastic — all elements that will help you come across as more capable and professional than if you complain a lot or are rude to coworkers.
5. Take Notes
Whenever you’re scheduled to meet with a new or potential client, it is important that you bring your laptop or even a notebook along with you so that you are able to jot down what you have discussed during the meeting. Whenever possible, try to avoid using your phone as a notebook as this may come across as rude or disrespectful. You can also take a few notes in a notebook ahead of time with some key conversation points from the research you have done about your potential client or their business. This shows initiative and is a great way to show that you are invested in a potential business relationship.
Taking notes during your discussion/meeting is also a fantastic way of portraying pro-activeness. Finally, be sure to send an email summary of all points discussed as soon as your meeting has concluded and be sure to include the next steps of action that are needed. This is the best way to keep your meeting fresh in the mind of your potential client and to show that you mean business!
6. Be Relaxed
Sure – everyone gets a little nervous when meeting potential clients and we all want to make the best impression possible. As such, it is not uncommon for people to end up coming across as slightly tense or nervous. No matter how high stakes your potential partnership may be, coming off as cool as a cucumber can be one of the best things you can do to secure the deal. Remember to breathe, remain calm and portray relaxed body language during your meeting.
Do remember that there is a fine line between being relaxed and coming across as cocky or arrogant, so always prioritise respect regardless of what you are doing or saying. Ask simple, polite questions and make friendly small talk when it is appropriate to lighten the mood and help everyone feel more relaxed. You can even make jokes, but of course, be sure that they are appropriate and won’t be taken in the wrong way! Being genuine is key, so avoid trying to be something that you’re not and success is sure to follow!
7. Meet Outside The Office
Have you ever witnessed business meetings being held at fancy restaurants or cafes? There is actually a scientific reason behind this –in a study conducted by Lakshmi Balachandra of the Harvard Business Review, it was found that “individuals who negotiate in restaurants create 12% greater profits. Those who negotiate over food also create 11% greater profits than those who didn’t. Research suggests that body language is the main factor that contributes to this and that mimicking the other person’s movements, especially in an environment such as a restaurant, helps establish rapport and creates a prosocial environment.
So, the next time you’re looking to impress a potential client or make a killer first impression, consider meeting up at their favourite restaurant where they’ll be in a relaxed state and more open to discussions or negotiations.
8. Ask For a Favour
Last but not least, ask for a favour. This is known as the “Benjamin Franklin Effect” where a person who has already performed a favour for another person is more likely to do another favour for the other than if they had received a favour from that person. An explanation for this is cognitive dissonance. If you’re slightly confused here, don’t stress. To put it clearly, once someone has done you a favour, the chances of them liking you become a lot higher.
How Does the Ben Franklin Effect Work?
- You ask someone (ideally a potential client) to do you a simple favour.
- For whatever reason, they agree to do it.
- Their mind looks for a logical justification.
- The mind then struggles to reconcile the attitude towards you with the favour.
- The mind finally “reinterprets” the former, concluding that you’re viewed positively.
Sounds crazy? Maybe, but this effective psychological trick is used all around the world and can be as simple as asking your potential client for help, advice or anything in between. If you want to learn more about this effect, be sure to check out this dedicated Wiki page.
Whether a meeting is planned in advance or completely impromptu, it is especially important to get off on the right foot with any potential new business client. We hope that these 8 highly effective tips are something that you can learn from in order to ensure that every meeting with a potential client is one that is successful, productive and fruitful.
What are some of your favourite ways to create a killer impression with potential clients? Be sure to share your personal tips and tricks with us in the comments section!
5 Top Career Opportunities in Business Management
Presently, in today’s world, there’s a lot of traffic attracted towards careers in the field of business management.
Due to the competition, a degree in business management alone will not be enough to climb the top of the ladder. You also need to gain relative experience and look at the profession from all sides.
Today, with the world becoming so tech-savvy, you can also kick-start your career with the help of various courses online. There are many jobs in business management that ensure that the more skilled and experienced you become, the more you achieve.
Business Management comprises of various career choices to choose from, based on your interest and expertise. If you are someone looking to capitalize on any one of them, enlisted below are 5 top career opportunities in business management:
1. Marketing Manager
A marketing manager’s job is to aid in creating awareness amongst the target audience about the brand as well as the products and services provided by the company. How well a marketing manager performs his/her job is a prerequisite for deciding how well the brand flourishes.
They are the ones responsible for planning and strategizing the company’s business campaigns, supervising the internal teams, making decisions regarding promotions, etc. As a candidate specializing in these areas, you can find jobs in industries like retail, healthcare, hospitality, etc.
You need to have effective leadership qualities and communication skills to do justice to your job as a marketing manager.
2. Financial Manager
Financial managers are responsible for all monetary matters of the business. They come up with effective strategies for the accomplishment of long-term and short-term financial plans. In association with the project and departmental managers, they look after budget planning, allocation of resources, etc.
They make financial reports with precision and elaboration, brainstorm ideas for the procurement of funds, etc. Based on research, employment opportunities for this job are expected to increase by 17% between the years 2020-2030.
A financial manager should have immense expertise in the fields of mathematics, economics, business studies, accounts, etc.
3. Sales Manager
A sales manager manages and supervises the company’s team in the sales department, sets sales targets, and also strives for making the company’s sales reach higher levels. They also need to build strong and lasting relationships with business clients and partners.
Sales managers should be highly qualified in the areas of marketing, business management, business administration, etc. They also require good communication skills, the ability to build the value of team spirit, sales team motivation and cohesion amongst the employees.
After all, an organization cannot smoothly function without the cooperation of all the people working in it.
4. Computer and Information Systems Manager
Also known as an IT manager, a computer and information systems manager is required to look after all the technological and computer-related aspects for taking the company forward. They work together with important executives of the company to look after their IT requirements.
After devising the strategies and provisions, the IT managers set goals to achieve the hardware and software-related plans of the company.
Being an IT manager, one must be well-versed with all the latest technological advancements and also with topics such as cybersecurity, software development, etc.
5. Human Resources Manager
They are responsible for managing and looking after the human resources i.e., the employees of the company. They act as the bridge between the people in authoritative positions in the company and the staff and employees.
An HR manager works in association with the executives of the company and lays out strategies and plans for recruiting and interviewing new people. They also help in boosting the performance and the working spirit of the employees, supervise their performances, make new and effective HR policies, etc.
An HR manager shouldn’t just be a person with effective communication skills but must also be a good listener and negotiator.
A degree in business management enables you for a promising career in this field which is applicable to any sector. So, based on your preferences, skills, and expertise, you can choose wisely among any one of the above-mentioned careers.
Top 8 Job-Oriented Courses to Consider In 2022
After the world was crippled with the coronavirus, most people lost their jobs and businesses. It became essential for people to search for job-oriented courses that lead to a definite career path after obtaining a degree.
While the most famous courses are medicine and engineering, there are many other job-oriented fields that will guarantee you a rewarding career.
If you’re someone living in Australia or planning to shift there, this list is specially designed for you! Read on to know more.
Accountancy is a job that has a good demand almost everywhere. Both core accountancy, as well as professional accountancy, are in high demand in Australia.
For example, positions like tax accountants and management accountants are being advertised largely.
This is also a very good prospect if you’re interested in a bit of mathematics mixed with history or engineering.
Australia being a country that has both urban and rural populations requires a large number of architects. You can sign up for courses like landscape architecture if you wish to work away from urban life.
3. Biomedical Engineering
Biomedical engineering or bioengineering is a fast-developing field all over the world. You can be sure to bag a good job if you pursue this field. It is an applied field of biology and engineering, as the name suggests, and has lucrative careers in the healthcare, environmental, and engineering sectors.
The main job here is to develop devices to help cure ailments or reduce health problems. As a biomedical engineer, you’ll need to have a good grasp of biology as well as the basics of engineering. So if you’re someone who loves both, this job is just right for you!
In today’s gen, people want to look beautiful and desirable for time immemorial. To capitalize on that, cosmetology offers amazing job opportunities.
The Cosmetic Professional Development Institute of Australia https://cpdinstitute.com.au/ gives training to students interested in techniques like cosmetic injectable courses, dermal filler training, and PRP treatments.
In 2020, the market revenue for skincare and cosmetology in Australia was $3.73 billion. Now the number already tells you the bright future of this industry!
5. Earth Sciences
Earth sciences and its related fields refer to mining, oil and gas engineering, and geology to name a few. Being surrounded by sea everywhere, oil and gas engineering has a lot of scope in Australia.
This country has large reserves of coal, uranium, and natural gas, which leads to such a big industry of gas engineering. In the case of geology, geologists can be easily employed in the renewable energy sector.
No matter where you are in the world, a large chunk of the population is bound to suffer from mental health disorders like depression, anxiety, bipolar disorders, or ADHD.
Thus, psychology is an ever-growing course where you’ll get a good job in a reputed counseling organization.
You can choose from various fields like clinical psychology, educational psychology, or psychotherapy. From counseling sessions to motivational shows, psychologists have a good chance of achieving secure jobs.
Which country doesn’t need teachers? No matter which subject you choose, there will always be a need for teachers who will be able to impart their knowledge and train children for the future.
From History and Geography to Physics and Chemistry, you can teach any subject you wish to. Pre-school and primary school teachers are especially in high demand now, right after the pandemic.
8. Tourism and Hospitality Management
Australia is a country known for its natural and man-made beauty. Millions of tourists spend their days here, enjoying and exploring various sceneries. So it comes as no wonder that tourism and hospitality play important roles in the country’s development.
Tour guides in Australia earn a decent amount of money, especially now that tourism has resumed after a long halt due to the pandemic. Even hotel management is a good option here.
According to the Tourism and Hospitality Careers report in 2016, Australia required around 123,000 new employees, including 60,000 skilled staff by 2020. So go for this option if you love traveling and exploring!
Here are some of the best job-oriented courses you can take up in Australia for a safe and secure future. If you’ve find your sweet-spot, start applying now!
How to Make Your Office Look Big: 6 Spacious Tips
Almost ⅓ of a person’s life is spent in the workplace. Thus, it is important to make the office as comfortable as possible so that every employee feels good to be there and works with increased productivity. Having a spacious office is one of the best ways to do that.
Most office spaces have to manage with a small area. However, there are several ways in which you can effectively make your workplace seem bigger than it is:
1. Use Light Colors
Colors have a massive impact on the look and feel of a space. Adding bold colors can make your office look attractive but they tend to make the space look smaller. Lighter colors like white, on the other hand, give the appearance that the space is larger.
Moreover, they offer a soothing and comfortable environment where employees can focus properly. You should also keep the color palette simple. Adding a lot of different colors and patterns can be distracting and also make your office feel clustered.
2. Add Mirrors
One of the best ways to make your office space look bigger is to place several mirrors. Wall-length mirrors at the far end of your office floor will be the best choice.
Mirrors reflect light and make the space look brighter and bigger. You can also place decorative mirrors along the pathways.
Make sure to keep things simple and not use too many different designs or you will risk making your space feel cluttered rather than spacious.
3. Keep Designs Symmetrical
A lot of offices are opting for having different designs of furniture to get a unique look to their space. However, contrasting furniture and designs can make the office feel smaller and chaotic.
It is always great to opt for similar desks and chairs for everyone. Follow a similar design and paint theme for everyplace in the office.
Symmetry is easier for the eyes and reduces the chaotic feelings that come with having multiple contrasting things in the same room. With one look across the floor, you feel a sense of calm as everything seems to follow a similar pattern and it will also make the space feel bigger and cleaner.
4. Don’t Clutter the Middle of the Rroom
It can be tempting to add massive furniture as a statement piece in the middle of the floor. After all, at first glance, it enhances the look of the space and makes it appear bigger than it is.
However, eventually, big pieces of furniture that don’t have much use will end up making your office look smaller and more clustered than it actually is.
Instead of going for something big, you should have a practical approach and add pieces that enhance productivity and save space at the same time.
5. Choose Shades Over Curtains.
Curtains are a classic design choice and are great for improving the look of a room. However, having several curtains in your office can become distracting and also take up a little more space- reducing the area where you can work properly.
Using shades instead of curtains is a practical choice that will add a modern touch to your office floor while also ensuring that you save as much space as possible.
You must remember to stick to light-colored shades with simple patterns otherwise they won’t give your space a bigger look.
6. Make Use of Lighting
Lighting plays an important role in determining the perceived size of a space. If your office is not properly illuminated and has a dull appearance, it will feel smaller. You must keep your office well-lit and add multiple sources of lights that make every corner appear brighter.
Using several small light sources instead of a few bulky ones will make your space look more stylish while ensuring that the entire area is properly illuminated. You can place lights strategically behind cupboards and pieces of furniture.
Also, make it a point to utilize as much natural light as possible. Keeping the shades open during the day and letting bright sunshine enter your office is a great way to make it feel bigger.
Following these tips will allow you to make your office feel more spacious. A spacious office will offer more comfort and focus. Other than that, you can also reward your employees with some Office Choice stationery as a token of growth on New Year or something fun on Christmas!
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