Embedded software development is very popular today. Specialists in this area are in demand in various fields of activity. But, this demand leads to the fact that there is not enough qualified specialists. Many companies prefer to work with developers from other countries. But this is fraught with some difficulties. For example, you need to find an experienced specialist, reliable provider, engineer. How to choose professionals without wasting time and money? In this article, we will talk about embedded software and how to find the right professionals to create it.
Why outsource embedded development?
In the first place because it brings higher income. Outsourcing is especially important in the field of health care, in the production of cars, electronic and household appliances. Firms that operate in such areas of activity are constantly experiencing a shortage of qualified personnel.
At the moment, the demand for internal software is growing every day. Authoritative sources state that the average salary of specialists in this field is 40-80 thousand dollars in developed countries.
In addition, the coronavirus pandemic has had a significant impact. Various companies are trying to constantly introduce innovative solutions into production, reduce costs, and look for permanent reliable partners. In developed countries, the demand for qualified specialists is so high that there are not enough staff for various organizations. Therefore, many enterprises are looking for specialists in special outsourcing places.
Many large companies prefer to choose employees from Eastern Europe or Asian countries. Such specialists are well versed in their business and require moderate wages for their work. But outsourcing in Asian countries is only developing at the moment. In some countries, there are problems with the Internet connection, in other countries, specialists are not able to work remotely. They need an office and constant supervision by the firm’s management.
This is a difficult question, since the decision depends on the qualifications of the person, their experience and personal qualities. Consider these aspects when choosing a supplier:
1. Select a few people compare their resumes and portfolios. Rely on the experience of candidates, their professional and personal qualities.
2. It is best to partner with large recruiting companies. They test applicants and offer only the best shots.
3. Pay attention to universal specialists who understand the Internet of Things, can work on the cloud and other servers.
4. Read customer reviews of companies that provide recruiting services. It will help you choose a reliable partner and find experienced professionals to work on your project.
5. Your partner must strictly adhere to internationally accepted security rules (for example, ISO 27001: 2013, PCI DSS, and others).
We also recommend paying attention to the skills and knowledge of the developers who work for the partner company. These professionals must make an effort to protect the project. They must also ensure that it meets safety and quality standards. Professionals need to know how networking technologies work, programming languages, memory types, protocols, and more. Follow the link https://diceus.com/difference-between-custom-software-and-off-the-shelf-software/ to find out a lot of interesting information about choosing suppliers.
Best Marketing Automation Software
Automation is no continued thought a enjoyment. It is the resolution of any strong and effective business in the corporation. Although it may be that it is for shopping, as the “front line” of any firm, that the industrialization software resolution is most helpful.
If you want to learn more about marketing automation or are ready to automate your marketing department, then continue reading this article on the best marketing automation software on the market. Below is a short course on all the features of such a set of tools, followed by a comparison of the best email marketing software representatives of such software.
What is Marketing Automation Software?
Marketing automation devices are a component of a more comprehensive software marketing platform. They allow you to set up automatic sequences of operations for a variety of tasks. Outwardly industrialization, you would have to perform certain duties yourself, gently, and clearly. This is why automation facilities are needed. They get on repeated jobs to keep employees’ experience and training.
So how does this all apply to marketing? Marketing self-regulation is based on email marketing campaigns, but it’s also associated with an abundance of social media ads and SMS marketing. It all starts with workflows, that is, workflows.
Let’s explain with an example what workflows are. To get started, think about placing your ad on Facebook so that anyone who likes your page will notice it. When someone clicks on an ad, an automation workflow kicks in. He can send this person an e-mail with a link, and if he clicks on it, he will be shown individual information elements selected for this person, depending on his past behavior on the World Wide Web. Or, for those people who see the ad but do not open the email, a sequence of other automated actions can be done, such as sending such people a promotional email.
And all that happens in such a way that you do not need to do anything on your own. You are involved in the process only at key points.
Another useful tool is audience segmentation. You can use automation to make all your contacts grouped according to different tags. This capability is based on data that you have in your contact profiles or that similar software may collect from their company’s websites or from their social media pages. Also you can edit segments and create your own tags and groups.
ActiveCampaign is sold as a means for automating customer service. Overall, that is one of the biggest programs out there. It joins a CRM method with email marketing as a component of a selling industrialization platform. ActiveCampaign combines answers to increase traffic, purchasing, and professional help. Thanks to this software, you receive property selling automation devices. These include automated workflows that can become drip shopping operations. Labels and buttons y may be assigned to clients in your CRM software.（nofollow） These capabilities enable you to target particular selling information that is aligned with the needs of your consumers.
ActiveCampaign has pricing plans. The cheapest one costs $ 9 per period and is billed annually. But for more severe marketing self-regulation, you most likely want the Plus program, which costs $ 49 for one month, billed yearly.
ActiveCampaign is best changed for:
- little and medium-sized companies;
- client contact administration;
- selling industrialization;
- segmenting the public;
- guide requirements;
- social media management.
6 Myths about Website Localization
The professional translation and localization industry has made great strides over the past decade. Machine translation technologies have appeared and are improving every day. For large and frequently updated projects, continuous localization is set up based on cloud translation management platforms.
There are many misconceptions about the translation industry. Technologies whose pros and cons can be explained in detail by any specialist working in the industry are far from being familiar to business owners and webmasters who are faced with the need to localize a website into a foreign language for the first time. In this article we will try to dispel some of the myths about localization, to help the participants of the process understand each other better.
1. Localization and translation are the same thing
Text translation is the basis of localization projects, but the concepts are still different. Providers of website localization services don’t just change the language: they also ensure functional and cultural compliance for a specific region. Functional content includes time and date formats, currency, weight units, and distance measurements. When we speak about cultural aspects we mean colors, local jokes, etiquette, symbols, rituals, myths, beliefs, and much more.
If your goal is to be authentic in your target market, then localization is your best option.
2. Google translate helps you save money on localization
Google translate is a great tool for what it does, but website localization is not one of the things it is most useful for. Context is very important for a professional translation. A trivial example: “refrain” usually means “withhold”, but in the sphere of music it is more likely to mean a phrase that repeats several times. These are two completely different things – a human translator will understand, but Google translate may choose the wrong option.
Realizing the disadvantages of machine translation, some localization companies offer their clients a machine translation service with proofreading by a translator-editor to reduce the cost. However, the translators themselves shudder nervously about such projects, and try to refuse them, explaining that the quality of the translated text can be so low they will have to be translated again from scratch (to the translator’s detriment, because they are still paid not for the translation, but for the proofreading – which is cheaper). Therefore, when you agree to a machine translation with proofreading, you need to understand that it is unlikely a top specialist will be working on your project.
3. Professional translation = professional translators
A modern translation agency or localization company has not only a pool of professional translators, but also specialized localization platforms, translation memory, glossaries, and other translation technologies. These save time spent on translation, improve the quality of the translated text, and help ensure consistency across the entire project.
These solutions are also useful for clients: translation memory helps to save money on repeated words and expressions (which can be quite a significant sum, usually up to 20-30% of the total project cost).
4. Large language providers have higher translation quality
This misconception may have arisen from the abundance of advertising provided by translation agencies and localization companies. The translation and localization market is highly competitive. Of course, there are bona fide companies that provide high-quality translations, but there are others who reduce costs by hiring inexperienced and less professional specialists. The main problem in working with bureaus and agencies is that it is impossible to communicate directly with the linguists who are working on your project.
You can communicate directly with freelance translators, however. There are also nuances in working with them: first of all, there are quality control issues and, if the project is large and several people are working on it, you may face issues with complexity and management.
5. The more professional translators are, the faster they work
All people are different and their speed of work is different, and translators are people as well. The better the translator, the more dear their good name and reputation are to them, which means they are more responsible in their work. In addition, there are complex projects that require more attention and immersion in the context.
The norm for professionals is 2000-3000 words (10-12 thousand characters) per day.
6. The more translators, the better the quality
Actually, it is quite the opposite: the fewer translators work on a project, the better the quality. When there are many specialists, the number of errors and inconsistencies in style and terminology grows. The approach that works best is to have one or two translators working directly with an editor.
Website localization opens up new horizons for a business, almost literally. If you treat it responsibly and convey your message to the target audience authentically and convincingly, then you will significantly increase your likelihood of success in a new market.
5 Tips for Penetration Testing
Penetration testing is a simulation of an intruder’s actions to penetrate the Customer’s information system.
Thus, a penetration test can detect vulnerabilities in the protection of your network and, if possible, perform an indicative hack.
Penetration testing can be conducted with or without the knowledge of key information security personnel such as system and network administrators. Executing a simulated attack without warning these employees will give senior management a real picture of the effectiveness of existing security measures. However, if the server and network hardware has been poorly configured, or if security teams respond poorly to a simulated attack, such “undeclared” testing can disrupt the normal operation of the network.
For this reason, penetration tests are often divided into external and internal stages. First, experts try to break into the perimeter, for example, by installing malware on workstations. If this external phase is successful, they will coordinate with system administrators before proceeding to evaluate countermeasures against an internal attack.
Now let’s look at 5 necessary penetration testing steps.
Identify high-risk assets and business workflow
The first step is to identify the assets that are at risk. This will greatly help in the future to understand the weaknesses and vulnerabilities of the organization. For example, such testing specialists will be able to identify outdated versions or weak security during login. It is also an excellent opportunity to identify vulnerabilities in sensitive data that could cause serious damage to the company in the future if it was compromised.
Vary pentest providers or expand their circle
It is necessary not to forget to periodically change specialists. This is necessary in order to identify other problems. Some specialists will find one problem, while others will open and find something completely different. Therefore, one should not be afraid to go to other places. Sometimes it may seem uncomfortable, but from a security point of view, it is a great option.
Know the IT and cybersecurity infrastructure
Cybersecurity is a term that was used ten years ago after the internet began to evolve in whatever way. With cybersecurity, any organization or any user can protect their sensitive data from hackers. Although he has been in the business of hacking at one point, he has actually used ethical hacking to implement cybersecurity in any system.
There is no doubt that the cybersecurity mechanism makes our work very simple, ensuring the availability of resources contained on any network. A business or organization can face huge losses if they are not honest about the security of their online presence. Because each technology has its own way of making things easier, so does network security. This is a real way to make your job easier – to ensure data confidentiality, integrity and availability when needed.
Define what’s in the pentest scope
By sending the identification of all vulnerabilities, it is necessary to do another analysis to identify what should be within the pintest. This will help determine whether the pintest will include only employee workstations or production servers in general, and much more. Therefore, this point should not be overlooked.
Use the internet
The use of the internet will help facilitate this procedure. There you can find various sites that are great for testing and penetration testing program. Also, it is fashionable there to find any information you are interested in and to facilitate your work.
Traditional penetration testing is an essential element of cybersecurity for many organizations as it provides a robust measure of their security controls.That is why such tests must be done regularly and with the help of specialists, such as DataArt.
Protect your data now!
Best Marketing Automation Software
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