We’re in the midst of a connected TV revolution. Connected TV is a way to stream content from smart TVs to mobile devices, tablets, and computers. There are a wide variety of connected TV platforms and devices for consumers to choose from, and as CTV grows, so do the options. But where did it all begin, and how did it grow to be today’s powerful force? Let’s find out.
CTV began with TiVo. The invention of digital recording made it possible for people to watch TV shows when they wanted. In many ways, TiVo was the first to go digital, even though it was just a short step away from recording a show on a VHS tape. Modern streaming services were built on their foundation.
CTV technology made two significant leaps in 2005. iTunes enabled users to download shows for watching on their devices, and YouTube made it possible for people to create their own content. By providing a searchable platform for watching videos online, YouTube revolutionized the way people watch video online. Users became empowered to create content based on their likes and dislikes to make a system of preferences and dislikes famous.
In 2007, Netflix introduced its streaming service, becoming one of the most significant moments in CTV history. As Netflix’s streaming platform grew in popularity, it became a global phenomenon. Netflix reported over 21 million subscribers just four years after launching its streaming service.
Streaming networks like Netflix showed that they could create content as well as share it with an unprecedented amount of popularity and growth. After producing original content in 15 languages and winning 51 Emmy nominations, they began doing so in 2013 with House of Cards, their first original content series.
As Netflix became more popular, other streaming services entered the market. Netflix, HBO Max, CBS All Access, Disney+, Crackle, and Acorn are some services offering this content.
Over 76% of U.S. households subscribe to a streaming service, and 55 percent subscribe to two or more of the big three streaming services (Netflix, Hulu, Amazon Prime). With numbers surpassing traditional TV and cable, CTV is the new way people consume media.
Netflix’s Stranger Things received 26.4 million viewers in its first four days in 2019, compared to 17.4 million viewers for the final season of Game of Thrones on HBO. According to Netflix, The Queen’s Gambit had 62 million households watching it in 2020, breaking all previous records. Only the Super Bowl would have a higher viewership than these shows if they were broadcast on TV.
In recent weeks, Stranger Things 4 has seen such strong viewership that it’s almost surreal. It only took seventeen days for Eleven & Friends’ fourth season to become the most-watched show in its first 28 days, breaking the record set by Bridgerton Season 2. Netflix’s internal tally shows that Stranger Things Season 4 has been viewed 781.04 million times in two and a half weeks.
With a whopping 1.65 billion hours viewed within its first four weeks, Stranger Things Season 4 shattering the previously-held English-language TV record did not take a full four weeks, nor did it need its final two supersized episodes.
In the future of connected TV, we cannot predict what will happen exactly, but we are beginning to see some trends. With CTV’s rapid growth, here are some things to watch out for.
You can’t watch a video without being interrupted by traditional video ads. Of course, with a premium subscription, you may be able to remove these ads, but chances are, these boring 30-second commercials will slowly disappear.
With connected TV advertising, the user can interact directly with the ad experience rather than sit through it. Furthermore, with the proliferation of smartphones, laptops, computers, and devices, CTV advertisements are about to become more interactive and entertaining.
Using or protecting personal user data is changing how companies interact with their users dramatically. For example, a user profile can be created by tracking what you watch, when you watch, and how often you watch CTV.
Several of these platforms already use this information. For example, you can find recommendations for movies and shows similar to those you have watched. As a result, you may even receive advertisements influenced by your privacy policies.
The data collected from customers can also be used to create new media to meet the preferences of a large audience. For example, it is much more likely that movies and shows about gardening will be produced if everyone starts loving them.
The massive growth of CTV also means that advertisers have an excellent opportunity to reach their target market.
- Audiences that are highly engaged
- Targeted extremely well
- Saves money
- Options for flexibility
- Integration of omnichannel marketing
CTV has already conquered the entertainment sector and is only growing from strength to strength. As options become more targeted and effective, marketers should jump on board to reap the full benefits!
The Greatest Exports from Las Vegas
Las Vegas is a popular destination for tourists from both within the United States and from the far-flung corners of the earth. Tens of millions flock to the city each year to enjoy the wide range of entertainment options that it has to offer, including casino gaming, live sports, and performances by A-list artists.
But did you know that Las Vegas helped to create and popularise a whole host of different things that we often take for granted today? Here are some of the Nevadan city’s greatest exports.
The Integrated Resort
Casinos were once quite small affairs. Just head to almost any gaming establishment in Europe and you’ll see the scale of what most establishments used to be like. Even early Las Vegas casinos were pretty small, with the very first ones even having straw and sawdust on their floors.
However, in the latter half of the 20th century, the city saw a huge wave of investment that allowed casino owners to build bigger and better venues for their guests.
This led to the creation of the integrated resort, a facility that combines a hotel, casino, dining area, retail, and entertainment all under one roof. Today, some of these pioneering casinos, including Caesars Palace, Circus Circus, and the Mirage, continue to welcome guests, as do more modern constructions like the MGM Grand, New York-New York, and the Bellagio.
The integrated resort has also been exported to other parts of the US, most notably Atlantic City which some consider to be a “Vegas of the east coast”. They’ve also found their way to other parts of the world, including Macau and Singapore.
The World Series of Poker
Poker wasn’t invented in Las Vegas, but the game wouldn’t be the global phenomenon it is today without the World Series of Poker.
Thanks to the internet, fans can play poker online for real money through sites like PokerStars. They even have the choice of playing from their smartphone or computer, creating the most flexible card-playing experience on the planet.
To get to this point, though, Las Vegas had to make the game more popular.
People have been playing card games with similar characteristics to poker for several hundred years, but the game made its way to North America when European settlers set sail across the Atlantic Ocean.
It was in the New World that a Vegas casino owner decided to create the World Series of Poker in the 1970s. Although it started out modest at first, it grew into one of the biggest individual sporting events in the US.
Then, after a player who first qualified for the tournament online won the WSOP Main Event in 2003, interest in poker exploded, turning it into the popular hobby that we know today. The result of this is that the World Series of Poker has gone from a small competition for a dozen card players into a major international sporting event that sees around 8,000 people take part and many more watch on TV.
Of course, it would be absurd to claim that Las Vegas invented boxing. After all, that’s a sport that’s been around for almost as long as humans. However, it was in Sin City that the modern blockbuster boxing bout was born.
In the early days of television, boxing became an early hit among viewers. As a result, matches became commonplace on American TV screens.
But as broadcasters battled each other to screen as many fights as possible, the quality of the matches declined, leading many people to simply switch off or change the channel. This was compounded by a series of scandals around match-fixing that meant the sport needed a fresh start if it was going to survive.
This saw a promoter by the name of Doc Kearns take boxing to Vegas. His first attempt was a somewhat tempered affair, but he played with the format several times until he eventually created what we would recognise now.
Initially, the casino owners worked together to organise fights as they knew that they would all benefit from the increased visitor numbers. However, their competitive nature eventually led to a free-for-all that resulted in what we know today, where individual resorts host and promote events.
Over the years, the city has seen many of the biggest fights in history, including those with big names like Mike Tyson, Muhammed Ali, and Floyd Mayweather. These matches have been broadcast live right across the world, restoring interest in the sport after the damage done in the early days of TV.
A Complete Guide to Casino Table Games
Casino table games are the perfect way to spend an evening. They’re exciting, strategic, and offer a great chance to have some fun. Yet, before you head to the casino, it’s important to know what games are available and how to play them. This guide will teach you everything you need to know about casino table games, including how to play each one and the odds of winning. So, whether you’re a seasoned gambler or a first-time visitor, read on for a complete guide to casino table games.
What are casino table games?
Casino table games are any game that’s played on a table at a casino. This includes classics such as blackjack, roulette, craps, and baccarat, as well as newer games such as three-card video poker and pai gow. Casino table games are usually easy to learn and offer a fun opportunity to win big. In fact, many casino table games have a lower house edge than slots. So, if you’re currently looking for a fun and exciting way to gamble, casino table games are the way to go.
How do I play casino table games?
The rules of casino table games vary depending on the game you’re playing. Yet, in general, most casino table games are easy to learn and can be played with little to no experience. If you’re new to casino table games, it is recommended that you start with a simple one such as blackjack or roulette. Like preparing for a long trip, it helps to take some time beforehand to work everything out. These games have very straightforward rules that are easy to understand, and once you’ve mastered these basics, you can move on to more complex games such as craps or baccarat.
Now you know what casino table games are and how to play them. So, what are you waiting for? Head to the casino and get ready to try your hand at one of these exciting games. Here are a few great examples:
Baccarat is a casino table game that’s easy and interesting for everyone to play. The object of the game is to actually get as close to 9 as possible. Players will take turns dealing cards, and the person with the closest hand to 9 wins. Baccarat is obviously a great game for beginners, as it’s easy to understand and doesn’t require much strategy.
When it actually comes down to playing baccarat, there are three different types of bets you can make. The first is a bet on the player, the second is a bet on the banker, and the third is a bet on the tie. The player and banker bets both have a house edge of about 1%, while the tie bet always has a house edge of about 14%.
You need to find a good site to play on. By reading reviews and doing your research you’ll find that slotslv online baccarat is a particularly good option.
Blackjack is one of the most popular casino table games, and for good reason. The object of the game is to get as close to 21 as possible without going over. Players will take turns dealing cards, and the person with the closest hand to 21 wins. Blackjack is a great game for beginners, as it’s easy to understand and doesn’t require much strategy.
When it comes to playing blackjack, there are two different types of bets you can make. The first is a bet on the player, and the second is a bet on the banker. The player bet has a house edge of about 1%, while the banker bet has a house edge of about 5%.
Craps is an incredibly exciting game that is particularly fun to play if you’re in the mood. The object of the game is to roll the dice and get a 7 or 11 on the come-out roll, or to roll the dice and get a point number. Players will take turns rolling the dice, and the person with the highest score wins. Craps is a great game for beginners, as it’s easy to understand and doesn’t require much strategy.
When it comes to playing craps, there are three different types of bets you can make. The first is a bet on the pass line, the second is a bet on the don’t pass line, and the third is a bet on the come line. The pass line bet has a house edge of about 1.41%, while the don’t pass line bet has a house edge of about 5.26%, and the come line bet has a house edge of about 1.41%.
5 Pokies Myths, Busted
Throughout Australia, Europe, and the rest of the world, pokies are much-loved by millions of people. In particular, slot machines have a huge fanbase in Australia. Throughout the 70s, 80s, and 90s, it was common to play pokies in land-based casinos as well as in clubs and bars – and this is still true to the present day.
Due to the insane popularity of pokies, several rumours and myths have emerged about the game over recent years. This guide is here for one reason: to dispel these myths!
Ready to learn? Here are five pokies myths, busted and proven wrong.
Myth 1: Playing Online is Difficult
Currently, most people prefer to play pokies online due to the fact it’s easier and more convenient. However, there’s an assumption that playing online is more difficult because the gameplay takes place through a screen and you’re reliant on a strong internet connection.
The good news is that playing pokies online isn’t difficult at all – in fact, it’s super simple. You can find out yourself by playing on various internet casino sites, like gambleonlineaustralia.com/casino/games/pokies/, where the gameplay is incredibly straightforward and easy to learn.
Myth 2: Pokies isn’t Beginner-Friendly
Many individuals look at pokies machines and assume that they aren’t beginner-friendly. This is fair – after all, pokies machines are usually dominated by symbols and flashing lights.
However, don’t let this deceive you. If you want to play pokies, all you need to do is spin the reels (whether you’re using a three or five-reel machine) and hope that you get a matching row of symbols. It’s that simple.
There are no complex rules or strategies involved in the game either. The only decision you need to make is whether to keep spinning the reels (this decision will be based on whether you win or not and how much money you have spare).
Myth 3: Pokies Requires a Lot of Money to Play
Speaking of money, here’s another funny pokies myth: you need a lot of money to play. This simply isn’t true. More often than not, you can play pokies with a small sum. In other words, the change in your pocket is enough to have a fun time on the machines.
Sure, if you want to, you can gamble with more money than usual – this is purely down to your own personal preferences. Ideally, though, you should only gamble with more money whilst playing pokies once you’ve gotten used to the machine mechanics (or the animations if you’re playing online, instead).
Myth 4: The More You Play, The More Chance You Have of Winning
While playing pokies, it’s normal to assume that the more games you play, the more chance you have of winning. But this is a dangerous mindset to adopt, as nothing is guaranteed in pokies.
You must remember that the machines are luck-based, not strategy-based. This means that the outcome isn’t in your hands – it’s purely down to how lucky you are on the day.
Myth 5: Pokies are Addictive
Finally, another myth surrounding pokies is that it’s a very addictive game. If you gamble responsibly and in a mature manner, pokies aren’t addictive – whether you play online or in person. It’s all about keeping your actions under control. This way, you’ll enjoy the experience and won’t get carried away with the game!
However, it’s highly recommended you don’t drink whilst gambling. This is because alcohol can lead to poor decision-making, such as sticking to a particular machine until you’ve run out of your funds.
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